The story of Pentagram
Pentagram Design celebrated its 40th birthday at the weekend (May 19). To mark the occasion, London partner Naresh Ramchandani created a charming film telling the story of the firm's first four decades
Written by Naresh Ramchandani and Tom Edmonds
Directed by Christian Carlsson
Additional animation by Simone Nunziato
Sound design by Iain Grant and Wam London
Music by Graeme Miller
Titles by John Rushworth
Design by Pentagram
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
The May issue of Creative Review is the biggest in our 32-year history, with over 200 pages of great content. This speial double issue contains all the selected work for this year's Annual, our juried showcase of the finest work of the past 12 months. In addition, the May issue contains features on the enduring appeal of John Berger's Ways of Seeing, a fantastic interview with the irrepressible George Lois, Rick Poynor on the V&A's British Design show, a preview of the controversial new Stedelijk Museum identity and a report from Flatstock, the US gig poster festival. Plus, in Monograph this month, TwoPoints.net show our subcribers around the pick of Barcelona's creative scene.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
What a great little film. Learned everything I need to know about Pentagram and their approach. Perfect!
Utterly charming. Great writing too. Happy birthday!
WOW! All the "everyday seen" design I like is in there... Pentagram are fantastic.
"He became the best window cleaner of his generation",
that says it all,
what an idea to live up to.
Naresh Ramchandani and Tom Edmonds are showing you the way forward....
Bravo, bravo et encore bravo
If only the movie loaded on my iPad.
One word. Enthralling.
Hats off to Pentagram and Happy Birthday!
The film is charming indeed. It struck me just how something like this would never see the light of day here in the states because it is not hard sell. Yes, I do see Pentagram's numerous designs in the film but clients here would also want the VO to say it also to be sure everyone got it. Clients are a big problem here; they lack sophistication, insight and taste. Mainly because those in charge of advertising have little or no knowledge or experience in advertising and have been told that's OK. The clients do not respect the agencies and regard them as order takers and expect the agency to deliver exactly what they've ordered. Mainly they are scared because the work they've asked for and gotten is not working and they are angry about it. The situation worsens with time.
Nice work to all who contributed to the making of Pentagram's 40th birthday film, especially Pentagram, what a great client.
By the way, I've got two years on them.
Nice offering. Really sweet, with just enough irreverence to make it work. Always love a good narrative.
Yay, for Pentagram and all of the very busy creatives who keep doing what they do best.
Here is to living art.
Happy forty, Pentagram!
Definitely one of the best and most witty copywriting I have ever seen.
Exceptional work for an exceptional agency. Congratulations!
that 40 year old bloke is something to aspire to for any 30 year old fella
jeez that's brilliant.
what a life and only 40!
mmh, bit self-important, innit
40 is just the beginning... bring it on future!
Everyone loves a story but not many like to hear a long list of clients so think this is really nicely done.
'Cured by the therapeutic power of blending' I'm off to make me a smoothie....
Cheers everyone! Bottoms up for Pentagon! Awesome work..
I will be sharing this with my Foundation Diploma students - fantastic way of showing what great design is and how it is part of our lives. Cheers Pentagram!
|CR August issue: digital futures (3)|
|Jacob Dahlgren art for the Royal London hospital (1)|
|Richard Wentworth reflects on the First World War (2)|
|Six Great New Music Videos (2)|
|Sagmeister and the 'bullshit' around storytelling (38)|
|How a Brazilian street artist and a Leeds design studio created Coke's World Cup identity|
|DesignStudio rebrands Airbnb|
|Designing for The Grand Budapest Hotel|