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This app could save your life

Advertising, Digital

Posted by Creative Review, 21 May 2012, 10:38    Permalink    Comments (11)

JWT Singapore and the Singapore Red Cross Society have launched an iPhone app that allows users facing a medical emergency to alert nearby first aiders and get qualified help

Rapid Rescue was created as a pro bono project to coincide with World Red Cross Day. The Singapore Red Cross has trained around 12,000 people in first aid, all of whom are encouraged to register as Rapid Rescue volunteers on the app.

 

Anyone who has the app installed on their phone can, in the event of a medical emergency, send out an alert to all registered first aiders within a 2km radius. The first aiders then choose whether to respond using their own phones. The app then maps out the shortest route to the patient for the responding first aider and lets the patient know that help is on its way.

 

 

The app can also tell patients the location of the nearest hospital.

At present, the app is only available for Singapore but there are plans to extend it to other Asian countries.

"With the Rapid Rescue app, we can deliver first aid even faster to the community. This can make a difference between life and death for victims in an emergency," said Mr Tee Tua Ba, chairman of the Singapore Red Cross.

Providing, of course, that those victims have an iPhone. There are, as far as CR is aware, no plans to make the app available for other platforms. So perhaps that headline should read: "This app could save your life, depending on your choice of smartphone..."

UPDATE: JWT Singapore have been in touch to say that the Red Cross does plan to make an Android version of the app available. The agency is trying to help it find a corporate sponsor to offset the costs of developing the Android version.

Credits:
Tay Guan Hin: Regional Executive Creative Director
Jun Fukawa: Chief Creative Officer
Valerie Cheng: Executive Creative Director
Parixit Bhattacharya: Creative Director
Alan Leong: Digital Associate Creative Director
Karan Dang: Art Director
Celeste Ang: Art Director
Parixit Bhattacharya: Copywriter
Karan Dang: Copywriter
Siti Nuraini: Digital Producer

 

 

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11 Comments

An idea with a lot of potential. I'm sure if it proves itself it will be rolled out in other areas and on other platforms.
Harrogate Graphic Design
2012-05-21 13:03:55


The tories will love this as it can replace the NHS, they just need to find a way to stop poor people using it.
Rob
2012-05-21 16:42:18


Kudos to the developer of this wonderful life saver app. Hope it comes up on other platforms too.
web design bangalore
2012-05-22 08:54:59


This is remarkable. Free iphones on the National Health perhaps.
john Amy
2012-05-22 13:07:03


genius, "that's one step for man, one giant leap for mankind".
Cheesy
2012-05-22 14:20:31


This is such a brilliant idea it's hard to believe it doesn't already exist. Hope it becomes widespread.

Rob, maybe the NHS could provide free stickers 'Don't help me, I'm poor'?
jean grogan
2012-05-22 14:49:48


Show this to someone who claims they hate advertising and you’ll have a convert. Powerful stuff!
Amy
2012-05-23 08:12:00


Well, if it can help save lives then it can only be a good thing. Yet another example of how technology can provide solutions as opposed to just mindless apps!
Nick
2012-06-21 14:32:15


This is a amazing app. Think it should be made available for all the countries as it is a must in today's age. Great App.
Frank
2012-06-23 14:54:15


OK, this app sounds very good and I am happy somebody has invented one. But what about situations where, for example, there is a lot of (say 50) first aiders near and all decide to help? It will end up having 50 people at one place helping 1 casualty... a bit naive but there must be something in the app to prevent from such situations :)
Martin
2012-07-17 20:15:15


Martin raises a good point... also i think loads of kids will take advantage of an app like this and play tricks on people. It could even be used to lure victims into traps maybe? Still a good idea, just needs more work.
Lewis
2013-01-30 16:51:05


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