The ‘solar powered’ annual report wins at One Show

An annual report whose content is only revealed under sunlight has won Best in Show at the One Show Design awards in New York

An annual report whose content is only revealed under sunlight has won Best in Show at the One Show Design awards in New York.

The annual report was created by Munich-based agency Serviceplan for solar energy supplier Austria Solar. The pages were printed in light sensitive ink so that the content becomes visible under sunlight.

Other One Show Design winners included Beautiful’s For Browsing Only from Singapore (also featured in the CR Annual), in which designers and artists were asked to create works using the tatty unloved ‘browsing’ copies in bookshops. The results wwere compiled in a publication featuring a layered, torn cover.


And an identity for the Committee of Organ Donation in Lebanon by DDB Dubai.

TBWA India also won gold for the branding of Elephant Combs


Another gold went to Leo Burnett Ontario for its We Make Voting Easy campaign for Elections Ontario which attempted to encourage voter registration and increase election turnout rates.

There was a gold in the packaging category for Berlin-based Scholz & Friends’ Fresh and Friends work in which fresh fruit was arranged in animal shapes in order, supposedly, to tempt children into eating their five a day



And to US/Japanese agency Party for its packaging of Magic contact lenses


Also in Japan, I&S BBDO won for its packaging for Umino Seaweed Store in which the seaweed used to make Nori rolls was laser etched to create a range of patterns


Last but, by no means least in our pick of One Show gold winners, is Creative Juice Bangkok for The Assembled Calendar created for model brand Tamiya. This special promotional gift was made in the same way that Tamiya make its model kits. The dates in each month could be re-assembled to make a series of different models


This is just a selection fo the gold winners – to see them all, as well as all the silvers and bronzes, visit the One Show site here



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  • Wow! Light sensitive ink – need to find a printer that can provide me that service – that is awesome!

  • This is the best collection of Graphic Design in a single post I’ve send in ages :)

  • Love the print design the first few images are very impressive, great post.

  • Great selection – particularly taken with the brilliantly simple Fresh ‘n’ Friends fruit packs and brilliantly gratuitous laser-etched sushi.

  • Some lovely work here. I agree with Stu.

  • The solar powered ink is a great gimmick but the reports design is simple and outstanding! Great stuff!

  • TM

    Stu said it all. Great article.

  • >Lil _Pete.

    Great stuff. The only thing that lets this piece down is the organ donation logo, lovely idea but disappointing execution.

  • Oomph on tap…if you have the budget! All great stuff, precisely executed.

  • Fantastic work!

  • Leanne

    I disagree with >Lil _Pete. I think the Organ donor mark is simple and bloody brilliant!

  • Light sensitive ink – fantastic..

  • That sushi looks amazing, but I’d be pretty apprehensive about eating something with a pattern etched into it! Great compilation though.

  • Shame the elephant combs don’t look like they do on the packet. Meh.

  • >Lil _Pete.

    Sorry Leanne but I think the ribbon is too complicated and the face is at a clumsy angle it’s not simple enough.The point size is too small in relation to the icon, particularly when produced at a small size. It is a lovely idea though.

  • I liked the Organ Donation symbol as the best.. Simple, straight and all is said through it.. no caption required at all.

  • Loving the AirFix-esque cut outs. Brings me back to my childhood :’D awesome design work.. Apache for October? ERRR YES PLEASE!

  • The work of solar power was up to the mark and they are the right choice to win annual report at One Show.