The story of Pentagram

Pentagram Design celebrated its 40th birthday at the weekend (May 19). To mark the occasion, London partner Naresh Ramchandani created a charming film telling the story of the firm’s first four decades

Pentagram Design celebrated its 40th birthday at the weekend (May 19). To mark the occasion, London partner Naresh Ramchandani created a charming film telling the story of the firm’s first four decades

Written by Naresh Ramchandani and Tom Edmonds
Directed by Christian Carlsson
Additional animation by Simone Nunziato
Sound design by Iain Grant and Wam London
Music by Graeme Miller
Titles by John Rushworth
Design by Pentagram


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  • Ben Richardson

    What a great little film. Learned everything I need to know about Pentagram and their approach. Perfect!

  • JH

    Utterly charming. Great writing too. Happy birthday!

  • ACL


  • Ab Fab.

  • Rob

    Brilliant stuff.

  • >Lil _Pete.


  • Cheesy

    WOW! All the “everyday seen” design I like is in there… Pentagram are fantastic.

    “He became the best window cleaner of his generation”,

    that says it all,

    what an idea to live up to.

  • Bip

    Naresh Ramchandani and Tom Edmonds are showing you the way forward….

  • Bravo, bravo et encore bravo

  • Arjo

    If only the movie loaded on my iPad.

  • Life begins…


  • One word. Enthralling.

    Hats off to Pentagram and Happy Birthday!

  • The film is charming indeed. It struck me just how something like this would never see the light of day here in the states because it is not hard sell. Yes, I do see Pentagram’s numerous designs in the film but clients here would also want the VO to say it also to be sure everyone got it. Clients are a big problem here; they lack sophistication, insight and taste. Mainly because those in charge of advertising have little or no knowledge or experience in advertising and have been told that’s OK. The clients do not respect the agencies and regard them as order takers and expect the agency to deliver exactly what they’ve ordered. Mainly they are scared because the work they’ve asked for and gotten is not working and they are angry about it. The situation worsens with time.

    Nice work to all who contributed to the making of Pentagram’s 40th birthday film, especially Pentagram, what a great client.

    By the way, I’ve got two years on them.
    Warren Eakins

  • Nice offering. Really sweet, with just enough irreverence to make it work. Always love a good narrative.
    Yay, for Pentagram and all of the very busy creatives who keep doing what they do best.
    Here is to living art.

  • Impresionante.
    Happy forty, Pentagram!

  • HalfSixer

    Definitely one of the best and most witty copywriting I have ever seen.
    Exceptional work for an exceptional agency. Congratulations!

  • that 40 year old bloke is something to aspire to for any 30 year old fella

  • jim watters

    jeez that’s brilliant.

    what a life and only 40!

  • Andy

    mmh, bit self-important, innit

  • Love it.

  • Luciano Jardim

    40 is just the beginning… bring it on future!

  • Everyone loves a story but not many like to hear a long list of clients so think this is really nicely done.

    ‘Cured by the therapeutic power of blending’ I’m off to make me a smoothie….

  • Cheers everyone! Bottoms up for Pentagon! Awesome work..

  • Fiona

    I will be sharing this with my Foundation Diploma students – fantastic way of showing what great design is and how it is part of our lives. Cheers Pentagram!