This app could save your life

JWT Singapore and the Singapore Red Cross Society have launched an iPhone app that allows users facing a medical emergency to alert nearby first aiders and get qualified help

JWT Singapore and the Singapore Red Cross Society have launched an iPhone app that allows users facing a medical emergency to alert nearby first aiders and get qualified help

Rapid Rescue was created as a pro bono project to coincide with World Red Cross Day. The Singapore Red Cross has trained around 12,000 people in first aid, all of whom are encouraged to register as Rapid Rescue volunteers on the app.


Anyone who has the app installed on their phone can, in the event of a medical emergency, send out an alert to all registered first aiders within a 2km radius. The first aiders then choose whether to respond using their own phones. The app then maps out the shortest route to the patient for the responding first aider and lets the patient know that help is on its way.



The app can also tell patients the location of the nearest hospital.

At present, the app is only available for Singapore but there are plans to extend it to other Asian countries.

“With the Rapid Rescue app, we can deliver first aid even faster to the community. This can make a difference between life and death for victims in an emergency,” said Mr Tee Tua Ba, chairman of the Singapore Red Cross.

Providing, of course, that those victims have an iPhone. There are, as far as CR is aware, no plans to make the app available for other platforms. So perhaps that headline should read: “This app could save your life, depending on your choice of smartphone…”

UPDATE: JWT Singapore have been in touch to say that the Red Cross does plan to make an Android version of the app available. The agency is trying to help it find a corporate sponsor to offset the costs of developing the Android version.

Tay Guan Hin: Regional Executive Creative Director
Jun Fukawa: Chief Creative Officer
Valerie Cheng: Executive Creative Director
Parixit Bhattacharya: Creative Director
Alan Leong: Digital Associate Creative Director
Karan Dang: Art Director
Celeste Ang: Art Director
Parixit Bhattacharya: Copywriter
Karan Dang: Copywriter
Siti Nuraini: Digital Producer



CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

CR in Print
The May issue of Creative Review is the biggest in our 32-year history, with over 200 pages of great content. This speial double issue contains all the selected work for this year’s Annual, our juried showcase of the finest work of the past 12 months. In addition, the May issue contains features on the enduring appeal of John Berger’s Ways of Seeing, a fantastic interview with the irrepressible George Lois, Rick Poynor on the V&A’s British Design show, a preview of the controversial new Stedelijk Museum identity and a report from Flatstock, the US gig poster festival. Plus, in Monograph this month, show our subcribers around the pick of Barcelona’s creative scene.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

  • Harrogate Graphic Design

    An idea with a lot of potential. I’m sure if it proves itself it will be rolled out in other areas and on other platforms.

  • Rob

    The tories will love this as it can replace the NHS, they just need to find a way to stop poor people using it.

  • web design bangalore

    Kudos to the developer of this wonderful life saver app. Hope it comes up on other platforms too.

  • john Amy

    This is remarkable. Free iphones on the National Health perhaps.

  • Cheesy

    genius, “that’s one step for man, one giant leap for mankind”.

  • jean grogan

    This is such a brilliant idea it’s hard to believe it doesn’t already exist. Hope it becomes widespread.

    Rob, maybe the NHS could provide free stickers ‘Don’t help me, I’m poor’?

  • Amy

    Show this to someone who claims they hate advertising and you’ll have a convert. Powerful stuff!

  • Nick

    Well, if it can help save lives then it can only be a good thing. Yet another example of how technology can provide solutions as opposed to just mindless apps!

  • Frank

    This is a amazing app. Think it should be made available for all the countries as it is a must in today’s age. Great App.

  • Martin

    OK, this app sounds very good and I am happy somebody has invented one. But what about situations where, for example, there is a lot of (say 50) first aiders near and all decide to help? It will end up having 50 people at one place helping 1 casualty… a bit naive but there must be something in the app to prevent from such situations :)

  • Lewis

    Martin raises a good point… also i think loads of kids will take advantage of an app like this and play tricks on people. It could even be used to lure victims into traps maybe? Still a good idea, just needs more work.