JWT Singapore and the Singapore Red Cross Society have launched an iPhone app that allows users facing a medical emergency to alert nearby first aiders and get qualified help
Rapid Rescue was created as a pro bono project to coincide with World Red Cross Day. The Singapore Red Cross has trained around 12,000 people in first aid, all of whom are encouraged to register as Rapid Rescue volunteers on the app.
Anyone who has the app installed on their phone can, in the event of a medical emergency, send out an alert to all registered first aiders within a 2km radius. The first aiders then choose whether to respond using their own phones. The app then maps out the shortest route to the patient for the responding first aider and lets the patient know that help is on its way.
The app can also tell patients the location of the nearest hospital.
At present, the app is only available for Singapore but there are plans to extend it to other Asian countries.
“With the Rapid Rescue app, we can deliver first aid even faster to the community. This can make a difference between life and death for victims in an emergency,” said Mr Tee Tua Ba, chairman of the Singapore Red Cross.
Providing, of course, that those victims have an iPhone. There are, as far as CR is aware, no plans to make the app available for other platforms. So perhaps that headline should read: “This app could save your life, depending on your choice of smartphone…”
UPDATE: JWT Singapore have been in touch to say that the Red Cross does plan to make an Android version of the app available. The agency is trying to help it find a corporate sponsor to offset the costs of developing the Android version.
Tay Guan Hin: Regional Executive Creative Director
Jun Fukawa: Chief Creative Officer
Valerie Cheng: Executive Creative Director
Parixit Bhattacharya: Creative Director
Alan Leong: Digital Associate Creative Director
Karan Dang: Art Director
Celeste Ang: Art Director
Parixit Bhattacharya: Copywriter
Karan Dang: Copywriter
Siti Nuraini: Digital Producer
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