Apple iPad mini, in print

Following on from the latest edition of The New Yorker (above), another clever back-page print ad for the iPad mini appeared in the US this week, in Time magazine

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Photo via Seth Fiegerman‘s story on Mashable

Following on from the latest edition of The New Yorker (above), another clever back-page print ad for the iPad mini appeared in the US this week, in Time magazine…

Photo via Seth Fiegerman‘s story on Mashable

In the ads, the iPad mini is shown actual size and wedged bottom-right against the spine of the page, the white space emphasising its small dimensions, and displaying the cover of the edition of the magazine it’s printed in.

According to a spokesperson from TBWA/Media Arts Lab interviewed on Mashable, the ads broke before Thanksgiving in Marie Claire, Women’s Health and the The New Yorker, with Time magazine running its version this week (see below).

While the ads demonstrate the mini’s screen capabilities, not to mention its portable size, the set up also works as a convenient house ad for the magazines themselves: look, we look pretty good on an iPad, too, they seem more than happy to say.

But rather than have the digital version of the magazine alluding to any ‘better-than-print’ credentials, the results seem to be more indicative of a strong partnership between tablet and printed editions. Which, to us – and we are a little bit biased – sounds like a good thing.

I’m still not sure it makes up for the recent piano playing TV spot though.

Photo from


CR In print

In our December issue we look at why carpets are the latest medium of choice for designers and illustrators. Plus, Does it matter if design projects are presented using fake images created using LiveSurface and the like? Mark Sinclair looks in to the issue of mocking-up. We have an extract from Craig Ward’s upcoming book Popular Lies About Graphic Design and ask why advertising has been so poor at preserving its past. Illustrators’ agents share their tips for getting seen and we interview maverick director Tony Kaye by means of his unique way with email. In Crit, Guardian economics leader writer Aditya Chakrabortty review’s Kalle Lasn’s Meme Wars and Gordon Comstock pities brands’ long-suffering social media managers. In a new column on art direction, Paul Belford deconstructs a Levi’s ad that was so wrong it was very right, plus, in his brand identity column, Michael Evamy looks at the work of Barcelona-based Mario Eskenazi. And Daniel Benneworth-Gray tackles every freelancer’s dilemma – getting work.

Our Monograph this month, for subscribers only, features the EnsaïmadART project in which Astrid Stavro and Pablo Martin invited designers from around the world to create stickers to go on the packaging of special edition packaging for Majorca’s distinctive pastry, the ensaïmada, with all profits going to a charity on the island (full story here)

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CR for the iPad

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  • Felipe

    So clever and crisp.

  • Mr. Food

    The funny thing is that this is exactly what the future holds, reading magazines and papers on a tablet instead of paper. Especially Microsoft is gonna change this with their new laptop/lablet

  • Kári Emil

    The Apple ad department has been on a roll lately.

  • Hurricane 3D Graphics

    TBWA/MAL always do great work for Apple, so simple but powerful at the same time.

  • stu

    The apple art dept has been on a roll for years