CR Blog

Apple iPad mini, in print

Advertising, Magazine / Newspaper

Posted by Mark Sinclair, 29 November 2012, 12:40    Permalink    Comments (5)

Photo via Seth Fiegerman's story on Mashable

Following on from the latest edition of The New Yorker (above), another clever back-page print ad for the iPad mini appeared in the US this week, in Time magazine...

Photo via Seth Fiegerman's story on Mashable

In the ads, the iPad mini is shown actual size and wedged bottom-right against the spine of the page, the white space emphasising its small dimensions, and displaying the cover of the edition of the magazine it's printed in.

According to a spokesperson from TBWA/Media Arts Lab interviewed on Mashable, the ads broke before Thanksgiving in Marie Claire, Women's Health and the The New Yorker, with Time magazine running its version this week (see below).

While the ads demonstrate the mini's screen capabilities, not to mention its portable size, the set up also works as a convenient house ad for the magazines themselves: look, we look pretty good on an iPad, too, they seem more than happy to say.

But rather than have the digital version of the magazine alluding to any 'better-than-print' credentials, the results seem to be more indicative of a strong partnership between tablet and printed editions. Which, to us – and we are a little bit biased – sounds like a good thing.

I'm still not sure it makes up for the recent piano playing TV spot though.

Photo from 9to5mac.com

 


CR In print

In our December issue we look at why carpets are the latest medium of choice for designers and illustrators. Plus, Does it matter if design projects are presented using fake images created using LiveSurface and the like? Mark Sinclair looks in to the issue of mocking-up. We have an extract from Craig Ward's upcoming book Popular Lies About Graphic Design and ask why advertising has been so poor at preserving its past. Illustrators' agents share their tips for getting seen and we interview maverick director Tony Kaye by means of his unique way with email. In Crit, Guardian economics leader writer Aditya Chakrabortty review's Kalle Lasn's Meme Wars and Gordon Comstock pities brands' long-suffering social media managers. In a new column on art direction, Paul Belford deconstructs a Levi's ad that was so wrong it was very right, plus, in his brand identity column, Michael Evamy looks at the work of Barcelona-based Mario Eskenazi. And Daniel Benneworth-Gray tackles every freelancer's dilemma - getting work.

Our Monograph this month, for subscribers only, features the EnsaïmadART project in which Astrid Stavro and Pablo Martin invited designers from around the world to create stickers to go on the packaging of special edition packaging for Majorca's distinctive pastry, the ensaïmada, with all profits going to a charity on the island (full story here)

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

5 Comments

So clever and crisp.
Felipe
2012-11-29 14:12:17


The funny thing is that this is exactly what the future holds, reading magazines and papers on a tablet instead of paper. Especially Microsoft is gonna change this with their new laptop/lablet
Mr. Food
2012-11-29 15:18:19


The Apple ad department has been on a roll lately.
Kári Emil
2012-11-29 15:18:55


TBWA/MAL always do great work for Apple, so simple but powerful at the same time.
Hurricane 3D Graphics
2012-11-29 16:26:40


The apple art dept has been on a roll for years
stu
2012-11-29 16:33:47


Tell us what you think

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Get the RSS Feed
NULL