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Business card that becomes a chair

Graphic Design

Posted by Creative Review, 14 November 2012, 16:04    Permalink    Comments (12)

This is rather neat, a business card/mailer for a furniture shop that can be made into a mini bent plywood chair

Just follow the instructions and the kiss-cut card can be folded into a miniature of the iconic 1934 plywood armchair designed by Gerald Summers.

The card is for Bentply, a central London shop that specialises in vintage, modernist furniture. It is letterpress printed by Elegante Press on three layers of card for stability. Designed by Richard C Evans.

 

 

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12 Comments

Nice!

Many years ago I had a business card that folded into a car: http://www.cardonizer.com/business_cards/intersection_magazine
Handsome Frank
2012-11-15 10:22:06


This is awesome.

As a graphic designer i love to see great business card design and innovative ideas.
Kevin Walsh
2012-11-15 15:50:27


This is a very original idea, however I would like too see here the real photos of a chair being already set up as these are 3D renderings. Amazing job!
Martin
2012-11-15 15:53:12


What a great idea. It's novel, but still looks really good.
John Chapman
2012-11-15 21:21:39


Beautifully executed. The RIBA have similar models, but this one works with the minumum of effort.
Tony McSweeney
2012-11-16 15:09:47


something similar in Brazil was made for a furniture store, to reinforce the concept, easy to assemble.





http://comunicadores.info/2011/09/30/tok-stok-e-as-acoes-para-reforcar-que-seus-moveis-sao-faceis-de-montar/
Henrique
2012-11-16 20:53:00


Very Creative, like it
Curtis Worthington
2012-11-22 09:30:01


Genius! this is what make them stand out from every other company
LoveDesignInspire
2012-11-26 16:49:38


This is a very original idea, however I would like too see here the real photos of a chair being already set up as these are 3D renderings. Amazing job!
Martin

Thanks, and you've seen them.
Not 3D renderings, those are shots of actual chair with just clean-up of background.
Richard C Evans
2012-11-28 15:12:21


Once I received a business cards which folded into the company's first alphabet. That when I found creativity at its best. Truly awesome piece of work. I like the design of it getting into a shape of a chair.

Steven jones
2013-02-07 12:50:00


This is pure design! an object that communicates in an instant its function, the model of chair is very popular, I'm sure that customers of this store receiving the ticket, will appreciate it very much. It is also a good idea to advertising, because something so nice no one throw in the trash.
Gadget Personalizzati
2013-02-19 15:30:35


This will not be thrown out, it will be kept so job done on behalf of the designer
Charlotte
2013-03-12 10:15:27


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