BHF hopes Mini Vinnie will save more lives
Who can forget the enduring image of ex footballer-turned-Hollywood-hardman Vinnie Jones giving 'hands-only' CPR to a lifeless body to the tune of the Bee Gees' Stayin' Alive? Today, Grey London launches the next phase of its British Heart Foundation campaign with a number of new films, including Mini Vinnie (still shown above) that look to further promote the potentially life-saving technique...
The original Vinnie film has been watched more than 2.8 million times on YouTube and is accredited with saving 28 lives – but with the UK still facing cardiac arrest survival rates of just one in five, the BHF asked Grey to bring back the campaign.
The new campaign features a new TV spot called Mini Vinnie (starring 12 year old Brenock O'Connor) designed to promote hands-only CPR to a younger generation:
The campaign also features a new 40 second version of the original TV spot which is essentially the same as the original Vinnie film but with a new ending in which Jones introduces Alan Linton as "one I saved earlier". Linton is one of several stars of a series of online testimonial films that tell how their lives were saved by the original campaign.
To see the new version of the original ad and the other testimonial films, visit the BHF's YouTube page here.
Vinnie Saves credits
Client British Heart Foundation
Creative agency Grey London
ECD Nils Leonard
Creative director Vicki Maguire
Copywriter Vicki Maguire/Jonathan Marlow
Art director Vicki Maguire/Jonathan Marlow
Producer Jacqueline Dobrin
Managing partner Sarah Jenkins
Account director Camilla Ashenhurst
Account manager Sophie Fredheim
Planner Matt Buttrick
Media agency PHD
Production company Hungry Man
Director Wayne McClammy (TVC) / Steve Bendelack (Mini Vinnie) / James Gooding (testimonials)
Editor Alaster Jordan (TVC; Mini Vinnie) / Matt Newman (Mini Vinnie) / Vee Pinot (testimonials)
Post-production The Mill / Greyworks
Audio post-production Grand Central
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here.
CR In print
In our November issue we look at ad agency Wieden + Kennedy in a major feature as it celebrates its 30th anniversary; examine the practice of and a new monograph on M/M (Paris); investigate GOV.UK, the first major project from the Government Digital Service; explore why Kraftwerk appeals so much to designers; and ponder the future of Instagram. Rick Poynor reviews the Phaidon Archive of Graphic Design; Jeremy Leslie takes in a new exhibition at the Whitechapel Gallery dedicated to experimental magazine, Aspen; Mark Sinclair explores Birmingham's Ikon Gallery show of work by the late graphic designer, Tony Arefin; while Daniel Benneworth-Gray writes about going freelance; and Michael Evamy looks at new telecommunications brand EE's identity. Plus, subscribers also receive Monograph in which Tim Sumner of tohave-and-tohold.co.uk dips into Preston Polytechnic's ephemera archive to pick out a selection of printed paper retail bags from the 70s and 80s.
The issue also doubles up as the Photography Annual 2012 – our showcase of the best images in commercial photography produced over the last year. The work selected is as strong as ever, with photographs by the likes of Tim Flach (whose image of a hairless chimp adorns the front cover of the issue, above); Nadav Kander (whose shot of actor Mark Rylance is our Photography Annual cover); Martin Usborne; Peter Lippmann; Giles Revell and more.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subsc
Great ad from a topic that would normally be a bit dry and boring.
Another great ad raising awareness
|Fe2O3 – making glyphs with ferrofluid and magnetic fields (6)|
|Dismaland's dismal ad (10)|
|Would this stop you walking on Mumbai's train tracks? (2)|
|The Changingman (2)|
|Pantone Smoothies (1)|
|Shooting the cover|
|Record sleeves of the month|
|Anna Louise Parker on letter carving and engraving Richard III's coffin|
|Gradwatch: Corin Kennington|
|CR September: The Fashion issue|