Business card that becomes a chair

This is rather neat, a business card/mailer for a furniture shop that can be made into a mini bent plywood chair

This is rather neat, a business card/mailer for a furniture shop that can be made into a mini bent plywood chair

Just follow the instructions and the kiss-cut card can be folded into a miniature of the iconic 1934 plywood armchair designed by Gerald Summers.

The card is for Bentply, a central London shop that specialises in vintage, modernist furniture. It is letterpress printed by Elegante Press on three layers of card for stability. Designed by Richard C Evans.

 

 

CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here.

CR In print

In our November issue we look at ad agency Wieden + Kennedy in a major feature as it celebrates its 30th anniversary; examine the practice of and a new monograph on M/M (Paris); investigate GOV.UK, the first major project from the Government Digital Service; explore why Kraftwerk appeals so much to designers; and ponder the future of Instagram. Rick Poynor reviews the Phaidon Archive of Graphic Design; Jeremy Leslie takes in a new exhibition at the Whitechapel Gallery dedicated to experimental magazine, Aspen; Mark Sinclair explores Birmingham’s Ikon Gallery show of work by the late graphic designer, Tony Arefin; while Daniel Benneworth-Gray writes about going freelance; and Michael Evamy looks at new telecommunications brand EE’s identity. Plus, subscribers also receive Monograph in which Tim Sumner of tohave-and-tohold.co.uk dips into Preston Polytechnic’s ephemera archive to pick out a selection of printed paper retail bags from the 70s and 80s.

The issue also doubles up as the Photography Annual 2012 – our showcase of the best images in commercial photography produced over the last year. The work selected is as strong as ever, with photographs by the likes of Tim Flach (whose image of a hairless chimp adorns the front cover of the issue, above); Nadav Kander (whose shot of actor Mark Rylance is our Photography Annual cover); Martin Usborne; Peter Lippmann; Giles Revell and more.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

  • http://www.handsomefrank.com Handsome Frank

    Nice!

    Many years ago I had a business card that folded into a car: http://www.cardonizer.com/business_cards/intersection_magazine

  • http://www.harlequingraphic.me Kevin Walsh

    This is awesome.

    As a graphic designer i love to see great business card design and innovative ideas.

  • http://hypernovadesign.com/services/design-and-print/business-cards Martin

    This is a very original idea, however I would like too see here the real photos of a chair being already set up as these are 3D renderings. Amazing job!

  • http://www.studiojubilee.com John Chapman

    What a great idea. It’s novel, but still looks really good.

  • http://www.tonymcsweeney.co.uk Tony McSweeney

    Beautifully executed. The RIBA have similar models, but this one works with the minumum of effort.

  • Henrique

    something similar in Brazil was made for a furniture store, to reinforce the concept, easy to assemble.

    http://comunicadores.info/2011/09/30/tok-stok-e-as-acoes-para-reforcar-que-seus-moveis-sao-faceis-de-montar/

  • http://www.curtuk.co.uk Curtis Worthington

    Very Creative, like it

  • http://www.lovedesigninspire.com LoveDesignInspire

    Genius! this is what make them stand out from every other company

  • http://richardcevans.com Richard C Evans

    This is a very original idea, however I would like too see here the real photos of a chair being already set up as these are 3D renderings. Amazing job!
    Martin

    Thanks, and you’ve seen them.
    Not 3D renderings, those are shots of actual chair with just clean-up of background.

  • http://www.bacchuspress.com/ Steven jones

    Once I received a business cards which folded into the company’s first alphabet. That when I found creativity at its best. Truly awesome piece of work. I like the design of it getting into a shape of a chair.

  • http://www.collis.it/ Gadget Personalizzati

    This is pure design! an object that communicates in an instant its function, the model of chair is very popular, I’m sure that customers of this store receiving the ticket, will appreciate it very much. It is also a good idea to advertising, because something so nice no one throw in the trash.

  • http://www.kutedigital.com/creative/illustration/ Charlotte

    This will not be thrown out, it will be kept so job done on behalf of the designer