CR Blog

Typewriting ribbons

Illustration, Music Video / Film, Type / Typography

Posted by Mark Sinclair, 23 November 2012, 10:23    Permalink    Comments (1)

Christian Borstlap is behind an entertaining stop-frame animation for Louis Vuitton's new online personalisation service...

Created with real ribbons, says Borstlap, the film was made using stop-frame animation (plus a bit of post from Glassworks Amsterdam), and includes some rather fine ribbon-based typography.

Apparently, Louis Vuitton is celebrating the 100th anniversary of its "Small Leather Goods" and has recently launched an online service which enables customers to monogram their purchases. Fancy goods just got fancier.

Borstlap's creative agency, Part of a Bigger Plan, launched last year in Amsterdam and this is the latest in a series of pieces created for the luxury brand, including an internet commercial for the company's 34th America's Cup, and short film for the Louis Vuitton Marc Jacobs exhibition at the Musée des Arts Décoratifs in Paris.

Agency/direction: Part of a Bigger Plan. Post Production: Glassworks Amsterdam. Sound: Ambassadors Sound. Music: Lost in a Shuffle by Shawn Lee.

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1 Comment

Beautiful - artfully done - so creative
Aubrey Kurlansky
2012-11-27 15:23:27


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