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Dunhill creates flip book, Facebook-style

Posted by Anna Richardson Taylor, 13 November 2012, 17:02    Permalink    Comments (3)

Sometimes a creative execution is so pleasantly effective in its simplicity that you can't help go, "Why didn't I think of that?".

Alfred Dunhill has released a 'flip book' of photographs on Facebook to celebrate the historic Nippon Rally in Japan, which took place last week. When visitors to the brand's Facebook page click through the 'Rally Nippon x Alfred Dunhill' photo album - preferably rapidly - a sequence of 200 photographs comes to life creating the effect of moving footage, and bringing the vintage car race to life.

According to Dunhill's social strategy and activation agency Holler, the release "highlights much of what Alfred Dunhill is about - creating incredibly well-crafted experiences". Created in-house, aApparently it's the first time a brand has produced such a flip book on Facebook, although such statements tend to be moot.

In any case, some might ask, "why not just upload a video clip?". But that would deprive viewers of the simple pleasure of re-discovering an art that dates back to 1868 (when the first flip book was patented, according to Wikipedia) - and reinvented for the Facebook age to boot.

One of the Dunhill flip book sequences:

 

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3 Comments

One of those ideas so good its been done

http://vimeo.com/40727808
Angerbunny
2012-11-15 17:02:00


This is just very, very annoying.
Nathan David Smith
2012-11-19 21:11:02


What a great a very simple idea, so many different applications also - think this might be worth a go for my own construction projects. Set up a spot from which to take period photographs to document the build of a new home sequentially would be a great little feature for myself
Nottingham Architecture
2012-11-23 10:29:29


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