Dunhill creates flip book, Facebook-style
Sometimes a creative execution is so pleasantly effective in its simplicity that you can't help go, "Why didn't I think of that?".
Alfred Dunhill has released a 'flip book' of photographs on Facebook to celebrate the historic Nippon Rally in Japan, which took place last week. When visitors to the brand's Facebook page click through the 'Rally Nippon x Alfred Dunhill' photo album - preferably rapidly - a sequence of 200 photographs comes to life creating the effect of moving footage, and bringing the vintage car race to life.
According to Dunhill's social strategy and activation agency Holler, the release "highlights much of what Alfred Dunhill is about - creating incredibly well-crafted experiences". Created in-house, aApparently it's the first time a brand has produced such a flip book on Facebook, although such statements tend to be moot.
In any case, some might ask, "why not just upload a video clip?". But that would deprive viewers of the simple pleasure of re-discovering an art that dates back to 1868 (when the first flip book was patented, according to Wikipedia) - and reinvented for the Facebook age to boot.
One of the Dunhill flip book sequences:
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here.
CR In print
In our November issue we look at ad agency Wieden + Kennedy in a major feature as it celebrates its 30th anniversary; examine the practice of and a new monograph on M/M (Paris); investigate GOV.UK, the first major project from the Government Digital Service; explore why Kraftwerk appeals so much to designers; and ponder the future of Instagram. Rick Poynor reviews the Phaidon Archive of Graphic Design; Jeremy Leslie takes in a new exhibition at the Whitechapel Gallery dedicated to experimental magazine, Aspen; Mark Sinclair explores Birmingham's Ikon Gallery show of work by the late graphic designer, Tony Arefin; while Daniel Benneworth-Gray writes about going freelance; and Michael Evamy looks at new telecommunications brand EE's identity. Plus, subscribers also receive Monograph in which Tim Sumner of tohave-and-tohold.co.uk dips into Preston Polytechnic's ephemera archive to pick out a selection of printed paper retail bags from the 70s and 80s.
The issue also doubles up as the Photography Annual 2012 – our showcase of the best images in commercial photography produced over the last year. The work selected is as strong as ever, with photographs by the likes of Tim Flach (whose image of a hairless chimp adorns the front cover of the issue, above); Nadav Kander (whose shot of actor Mark Rylance is our Photography Annual cover); Martin Usborne; Peter Lippmann; Giles Revell and more.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
One of those ideas so good its been done
This is just very, very annoying.
What a great a very simple idea, so many different applications also - think this might be worth a go for my own construction projects. Set up a spot from which to take period photographs to document the build of a new home sequentially would be a great little feature for myself
|How Fredrik Bond achieved an 'epic strut' for Moneysupermarket.com (62)|
|Delightful new ad from Ikea (7)|
|New type: Formist, Hoefler & Co, Studio Feed & more (6)|
|Ads of the Week (7)|
|CR February iPad edition: The Food issue (1)|
|Björk's Vulnicura album artwork|
|Artist INSA makes his latest animated gif... from space|
|Vital Arts transforms Royal London Children's Hospital|
|Designing for The Grand Budapest Hotel|
|Jean Jullien: Life Drawing, an interview|