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Latin America loves dads in pants

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Posted by Creative Review, 20 November 2012, 17:16    Permalink    Comments (5)

Among the great hazards of hot weather – middle-aged men wandering about the house in their pants. An air conditioner campaign featuring just that is one of the the big winners at one of Latin America's top ad awards festivals

The Dads in Briefs campaign for BGH air conditioning has won El Gran Ojo (the Grand Prix) in the audio-visual category of El Ojo de Iberoamérica. Here's the English language version

Agency: Del Campo Nazca Saatchi & Saatchi
Director: Nico & Martín
Production Company: Primo Buenos Aires

 

Other winners include My Blood is Red and Black, a blood donor campaign by Leo Burnett Tailor Made for Hemoba (the blood bank in Brazilian state Bahia). The agency enlisted the help of local football team EC Vitoria, persuading them to change their kit from red and black stripes to red and white.

 

The interactive category was won by DDD Brazil for C&A. Fashion Like installed racks in the clothing shop which registered how many Facebook likes a garment had been given

 

In print, JWT Argentina was a winner for its Flags campaign for Mercado magazine

 

And Young & Rubicam Mexico won for this hard-hitting Save the Children campaign about the the sad fact that 70% of abused children grow up to become abusive adults

 

Full details on all the winners here

 

 

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5 Comments

Nothing beats some good Mexican scam ads.
Gustavo
2012-11-20 19:28:07


Exelent Work!!!! Congratulations to all the winners. The Festival was magic and with full of inspiration. You´ll see in this link the conferences and Awards Ceremony.: http://especiales.latam.msn.com/xl/ojo-de-iberoamerica/
Santiago
2012-11-20 23:14:54


Great work! Great Festival! The best Latin American agencies!

Don´t forget the TV GP that was for the agency Madre (Mother) in Buenos Aires for their work for Fernet 1882.
Redaccion LS
2012-11-21 15:17:46


"middle-aged men wandering about the house in their pants."

Brings back memories of my youth, not in a good way!
MegaMind
2012-11-21 15:55:47


Love the Hemoba campaign, fantastic!
Benedict
2012-11-22 02:25:41


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