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EnsamaidART's delicious designs

Books, Graphic Design, Illustration, Type / Typography

Posted by Creative Review, 21 November 2012, 17:20    Permalink    Comments (4)

A worker at amadip.esment poses with Mike Dempsey's ensaïmadART sticker design. Photo: Borja Zausen

To raise funds for a local charity, Majorca-based designers Astrid Stavro and Pablo Martín invited fellow designers from around the world to create stickers to adorn a special edition series of boxes containing the island's national cake, the ensaïmada

 

Traditional ensaïmada boxes awaiting assembly

The Majorcan ensaïmada is a traditional pastry made from fermented dough, sweetened and baked to achieve a light, flaky consistency. In their distinctive octagonal boxes, ensaïmadas are a popular souvenir and a familiar sight in the departure lounge of the island’s airport.

 

EnsaimadART prototype designs featuring stickers from Klas Ernflo (above left) and Zak Kyes (above)

 

The EnsaimadART project aims to celebrate the 50th anniversary of amadip.esment, a non-profit organisation which works with people with intellectual disabilities on the island, providing training, support, jobs, activities and counselling. Each artist was asked to create a circular sticker, 270mm in diameter, to the brief of ‘can a sticker have a positive effect on society?’

Each artwork was printed by workers at amadip.esment in an edition of 50 and applied to boxed ensaïmadas from Majorcan bakers.

Printing the boxes and stickers at amadip.esment


This film documents the process. Art direction: Cumi Torán. Shot and edited by Borja Zausen, Nopasespena. Music by Ramón Martínez


The boxes are all stamped and numbered using specially-designed rubber stamps

 

The pastries will be sold at bakeries with all profits going to amadip.esment. In addition, Majorcan publishing house Infolio is to produce 1,000 copies of a commemorative catalogue (dummy shown) featuring the actual stickers ‘tipped’ onto the pages, with profits again going to amadip.esment.

 

 

Here's a small selection of the artworks created for the project which launches on December 13 at the port of Majorca (full list of contributors here). 

Alex Trochut

 

Coralie Bickford-Smith

 

Fanette Mellier

 

Fred Birdsall

 

Hey Studio

 

Hvass&Hannibal

 

Javier Perada

 

Jordi Labanda

 

Laura Messeguer

 

Miriam Rosenbloom

 

Na Kim

 

Project Projects

 

Richard Sarson

 

Studio Makgill

 

Vince Frost

 

Wladimir Marnich

 

Wim Crouwel

 

The ensaïmadas and the catalogue can be purchased from amadip.esment’s website

The project is also the subject of our December Monograph publication, exclusive to CR subscribers.

 

Photo: Borja Zausen


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4 Comments

They are so cool
Eoin
2012-11-21 19:28:23


olé Fred
Daphne
2012-11-22 18:16:48


Awesome designs , but it is hard to tell which one i like best. Maybe Mike Dempsey smiling face that almost looks like a mask , but i also like the work of Alex Trochut and Javier Perada.
Freddy
2012-11-26 19:05:13


Can't believe nobody used a simple "@" (informally called ensaïmada by catalan speakers)
Eduard Xandri
2012-12-09 01:39:05


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