EnsamaidART's delicious designs
A worker at amadip.esment poses with Mike Dempsey's ensaïmadART sticker design. Photo: Borja Zausen
To raise funds for a local charity, Majorca-based designers Astrid Stavro and Pablo Martín invited fellow designers from around the world to create stickers to adorn a special edition series of boxes containing the island's national cake, the ensaïmada
Traditional ensaïmada boxes awaiting assembly
The Majorcan ensaïmada is a traditional pastry made from fermented dough, sweetened and baked to achieve a light, flaky consistency. In their distinctive octagonal boxes, ensaïmadas are a popular souvenir and a familiar sight in the departure lounge of the island’s airport.
EnsaimadART prototype designs featuring stickers from Klas Ernflo (above left) and Zak Kyes (above)
The EnsaimadART project aims to celebrate the 50th anniversary of amadip.esment, a non-profit organisation which works with people with intellectual disabilities on the island, providing training, support, jobs, activities and counselling. Each artist was asked to create a circular sticker, 270mm in diameter, to the brief of ‘can a sticker have a positive effect on society?’
Each artwork was printed by workers at amadip.esment in an edition of 50 and applied to boxed ensaïmadas from Majorcan bakers.
Printing the boxes and stickers at amadip.esment
The boxes are all stamped and numbered using specially-designed rubber stamps
The pastries will be sold at bakeries with all profits going to amadip.esment. In addition, Majorcan publishing house Infolio is to produce 1,000 copies of a commemorative catalogue (dummy shown) featuring the actual stickers ‘tipped’ onto the pages, with profits again going to amadip.esment.
Here's a small selection of the artworks created for the project which launches on December 13 at the port of Majorca (full list of contributors here).
The ensaïmadas and the catalogue can be purchased from amadip.esment’s website
The project is also the subject of our December Monograph publication, exclusive to CR subscribers.
Photo: Borja Zausen
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They are so cool
Awesome designs , but it is hard to tell which one i like best. Maybe Mike Dempsey smiling face that almost looks like a mask , but i also like the work of Alex Trochut and Javier Perada.
Can't believe nobody used a simple "@" (informally called ensaïmada by catalan speakers)
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