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How to show off a supercar without actually showing it

Music Video / Film

Posted by Creative Review, 12 November 2012, 16:37    Permalink    Comments (7)

MPC Creative worked with Marshmallow Laser Feast on a brief by McLaren to create a film that would create excitement about its new P12 supercar but without actually showing the car. The response was to capture wind tunnel air-flows over and around the car and then visualise them using light and a mind-bogglingly complex set-up...

The beginning of the film (above) alludes to how the light painting was made, with a TV on a rig moving backwards as a specially programmed animation plays while long exposure photographs are made. Repeat thousands of time and stitch the resulting long exposure shots together and speed them up and you get the end result.

Here's the making-of film which McLaren has just posted online:


Credits
McLaren digital lead Evan Jones
Concept, design, art direction and technical direction MarshmallowLaserFeast in collaboration with James Medcraft
Software design and development Raffael Ziegler
Sound design Tom Halstead
VFX MPC
VFX producer Michael Stanish, MPC
VFX upervisor Duncan McWilliams, MPC
3D Thomas Rowell, MPC
Producer Holly Restieaux
Executive producer Peter Bowker
Client liaison Ben Risk
Motion control Ian Menzies and Nigel Permane at Mark Roberts Motion Control
Gaffer James Smith-Pryor
Rigger Jon Last
Runners Spike Laurie, Rudy Vermorel, Charlie Barclay, Runyararo Mapfumo
Behind-the-scenes photography Sandra Ciampone, Steve Glashier

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7 Comments

surprisingly similar to a job i worked on at The One Centre with Universal Everything for Audi TT
http://universaleverything.com/#clients/audi
Mick
2012-11-12 21:37:58


eh?

http://universaleverything.com/#clients/audi
MARCUS
2012-11-13 09:05:44


immediately scathing, after seeing the AUDI version, and recognising another studion who worked out this tech-feat with an iPad quite the while ago I've changed my mind.

Joining dots is what we do, those are both pretty good dots to join ( + IF )
Alex
2012-11-13 09:51:38


Agree with Alex.

The 'digital slipstream' animation is a beautiful way to show the dynamism of the car (kudos and credit to UE) and the TV screen animation technique is a cool way to give a 'real' feel to the film.

Dots well joined!
Ed Wright
2012-11-13 14:07:43


I'm sold, where can i buy this car?
M. Davis
2012-11-14 12:23:14


Whatever.
Jim Sutherland
2012-11-14 15:17:14


now that's a car teaser
Aj Fruza Aviado
2012-11-16 04:20:12


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