Latin America loves dads in pants

Among the great hazards of hot weather – middle-aged men wandering about the house in their pants. An air conditioner campaign featuring just that is one of the the big winners at one of Latin America’s top ad awards festivals

Among the great hazards of hot weather – middle-aged men wandering about the house in their pants. An air conditioner campaign featuring just that is one of the the big winners at one of Latin America’s top ad awards festivals

The Dads in Briefs campaign for BGH air conditioning has won El Gran Ojo (the Grand Prix) in the audio-visual category of El Ojo de Iberoamérica. Here’s the English language version

Agency: Del Campo Nazca Saatchi & Saatchi
Director: Nico & Martín
Production Company: Primo Buenos Aires


Other winners include My Blood is Red and Black, a blood donor campaign by Leo Burnett Tailor Made for Hemoba (the blood bank in Brazilian state Bahia). The agency enlisted the help of local football team EC Vitoria, persuading them to change their kit from red and black stripes to red and white.


The interactive category was won by DDD Brazil for C&A. Fashion Like installed racks in the clothing shop which registered how many Facebook likes a garment had been given


In print, JWT Argentina was a winner for its Flags campaign for Mercado magazine


And Young & Rubicam Mexico won for this hard-hitting Save the Children campaign about the the sad fact that 70% of abused children grow up to become abusive adults


Full details on all the winners here



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  • Gustavo

    Nothing beats some good Mexican scam ads.

  • Santiago

    Exelent Work!!!! Congratulations to all the winners. The Festival was magic and with full of inspiration. You´ll see in this link the conferences and Awards Ceremony.:

  • Redaccion LS

    Great work! Great Festival! The best Latin American agencies!

    Don´t forget the TV GP that was for the agency Madre (Mother) in Buenos Aires for their work for Fernet 1882.

  • MegaMind

    “middle-aged men wandering about the house in their pants.”

    Brings back memories of my youth, not in a good way!

  • Benedict

    Love the Hemoba campaign, fantastic!