CR Blog

Moleskine in motion

Advertising, Graphic Design, Illustration

Posted by Anna Richardson Taylor, 5 November 2012, 12:10    Permalink    Comments (4)

The sight of 382 multi-coloured Moleskine planners in an intricate choreography of stop-motion is impressive to behold.

In a new animation for Moleskine, The Hague-based graphic and audiovisual designer Rogier Wieland has brought the new yearly planner to life in what is his fourth film for the brand. Using the books to animate scenes from a day in a life of a Moleskine owner - from a morning train journey to a weekend camping trip - Wieland spent one week planning and sketching and just over a month producing the film with his team.

Wieland's cat and a petshop mouse also play starring roles. But despite the old adage of never working with animals, the most challenging part of the production was actually the animation of the books on the floor opening and closing in a smooth wave motion - adjusting each frame meant a lot of getting up and down for the team.

Wieland often works with paper and cardboard, materials he finds particularly satisfying. "I just love to work with actual materials," he says. "Paper, cardboard, wood, paint. I get ideas working with them and the fun part is that everyone understands the limitations of what you can do with the materials."

The 'making of' video provides a nice glimpse of the work that went into the production and an insight into Wieland's approach - a process that it is certainly not for those of an impatient disposition.

 

Credits
Director: Rogier Wieland
Animation: Rogier Wieland, Suus Hessling
Editing and music: Rogier Wieland
Thanks to: Danièle Knirim,Gregor van Egdom, Mike van der Togt

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4 Comments

Amazing animation, makes me proud that the designer is from the same country as me. The concept is really well executed.
Mr. Food
2012-11-05 18:48:17


This is superb!
Raul
2012-11-07 19:38:46


This is an amazing video. It is super neat to see someone use actual physical materials, this animation could have been made using with CGI. I think that the execution of the physical materials is masterful. Inspiring work by Rogier Wieland and Suus Hessling.
Luis Salazar
2012-11-08 20:33:41


super work - must have taken ages to do. I wonder if the job paid well?
bluepigcreative
2013-01-03 16:11:22


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