Moleskine in motion
The sight of 382 multi-coloured Moleskine planners in an intricate choreography of stop-motion is impressive to behold.
In a new animation for Moleskine, The Hague-based graphic and audiovisual designer Rogier Wieland has brought the new yearly planner to life in what is his fourth film for the brand. Using the books to animate scenes from a day in a life of a Moleskine owner - from a morning train journey to a weekend camping trip - Wieland spent one week planning and sketching and just over a month producing the film with his team.
Wieland's cat and a petshop mouse also play starring roles. But despite the old adage of never working with animals, the most challenging part of the production was actually the animation of the books on the floor opening and closing in a smooth wave motion - adjusting each frame meant a lot of getting up and down for the team.
Wieland often works with paper and cardboard, materials he finds particularly satisfying. "I just love to work with actual materials," he says. "Paper, cardboard, wood, paint. I get ideas working with them and the fun part is that everyone understands the limitations of what you can do with the materials."
The 'making of' video provides a nice glimpse of the work that went into the production and an insight into Wieland's approach - a process that it is certainly not for those of an impatient disposition.
Director: Rogier Wieland
Animation: Rogier Wieland, Suus Hessling
Editing and music: Rogier Wieland
Thanks to: Danièle Knirim,Gregor van Egdom, Mike van der Togt
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here.
CR In print
In our November issue we look at ad agency Wieden + Kennedy in a major feature as it celebrates its 30th anniversary; examine the practice of and a new monograph on M/M (Paris); investigate GOV.UK, the first major project from the Government Digital Service; explore why Kraftwerk appeals so much to designers; and ponder the future of Instagram. Rick Poynor reviews the Phaidon Archive of Graphic Design; Jeremy Leslie takes in a new exhibition at the Whitechapel Gallery dedicated to experimental magazine, Aspen; Mark Sinclair explores Birmingham's Ikon Gallery show of work by the late graphic designer, Tony Arefin; while Daniel Benneworth-Gray writes about going freelance; and Michael Evamy looks at new telecommunications brand EE's identity. Plus, subscribers also receive Monograph in which Tim Sumner of tohave-and-tohold.co.uk dips into Preston Polytechnic's ephemera archive to pick out a selection of printed paper retail bags from the 70s and 80s.
The issue also doubles up as the Photography Annual 2012 – our showcase of the best images in commercial photography produced over the last year. The work selected is as strong as ever, with photographs by the likes of Tim Flach (whose image of a hairless chimp adorns the front cover of the issue, above); Nadav Kander (whose shot of actor Mark Rylance is our Photography Annual cover); Martin Usborne; Peter Lippmann; Giles Revell and more.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
Amazing animation, makes me proud that the designer is from the same country as me. The concept is really well executed.
This is superb!
This is an amazing video. It is super neat to see someone use actual physical materials, this animation could have been made using with CGI. I think that the execution of the physical materials is masterful. Inspiring work by Rogier Wieland and Suus Hessling.
super work - must have taken ages to do. I wonder if the job paid well?
|Remember when Levi's ads were great? (2)|
|Jude Law stars in new Johnnie Walker ad (8)|
|Myerscough and Morgan make Love on the Southbank (6)|
|F Scott Fitzgerald typographic covers (6)|
|A café with character(s) (6)|
|How a Brazilian street artist and a Leeds design studio created Coke's World Cup identity|
|DesignStudio rebrands Airbnb|
|Designing for The Grand Budapest Hotel|