BETC's bruising anti-domestic violence campaign
To tie in with the International Day for the Elimination of Violence against Women on November 25, BETC has created a campaign for French women's rights organisation Ni Putes Ni Soumises to raise awareness about domestic violence
The print ads feature close-ups of bruises captioned as if art works. Closer reading reveals that the captions refer to, in one case, the role played by alcohol in domestic abuse (shown top) or, in the case of the other two ads in the campaign, the fact that domestic abuse can involve rape or even death.
Creative director: Stéphane Xiberras
Art director: Francis De Ligt
Copywriter: David Soussan
Photographer: Eric Traore
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here.
CR In print
In our November issue we look at ad agency Wieden + Kennedy in a major feature as it celebrates its 30th anniversary; examine the practice of and a new monograph on M/M (Paris); investigate GOV.UK, the first major project from the Government Digital Service; explore why Kraftwerk appeals so much to designers; and ponder the future of Instagram. Rick Poynor reviews the Phaidon Archive of Graphic Design; Jeremy Leslie takes in a new exhibition at the Whitechapel Gallery dedicated to experimental magazine, Aspen; Mark Sinclair explores Birmingham's Ikon Gallery show of work by the late graphic designer, Tony Arefin; while Daniel Benneworth-Gray writes about going freelance; and Michael Evamy looks at new telecommunications brand EE's identity. Plus, subscribers also receive Monograph in which Tim Sumner of tohave-and-tohold.co.uk dips into Preston Polytechnic's ephemera archive to pick out a selection of printed paper retail bags from the 70s and 80s.
The issue also doubles up as the Photography Annual 2012 – our showcase of the best images in commercial photography produced over the last year. The work selected is as strong as ever, with photographs by the likes of Tim Flach (whose image of a hairless chimp adorns the front cover of the issue, above); Nadav Kander (whose shot of actor Mark Rylance is our Photography Annual cover); Martin Usborne; Peter Lippmann; Giles Revell and more.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
Very powerful posters.
really great work
Very clever use of language, brings the posters into life
As violence abusers as just misunderstood artists?
Reminds me of this other French project, also done for the International Day for the Elimination of Violence against Women, but in 2010 :
These pics are fantastic. Well done. :)
|Ad of the Week: Save the Children, Most Shocking Second a Day video (1)|
|Lego ad break: how it was made (2)|
|Buy fonts, save lives (3)|
|Four fonts walk into a bar... (3)|
|Illustration agents round table (7)|
|The Creatures of Adland|
|Penguin reveals its new-look Pelican|
|Dutch National Opera and Ballet: two art forms, one identity|
|Aitor Throup on creating Damon Albarn's Everyday Robots video and artwork|
|A history of Japanese poster art|