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BETC's bruising anti-domestic violence campaign

Advertising, Photography

Posted by Creative Review, 13 November 2012, 14:06    Permalink    Comments (6)

To tie in with the International Day for the Elimination of Violence against Women on November 25, BETC has created a campaign for French women's rights organisation Ni Putes Ni Soumises to raise awareness about domestic violence

 

The print ads feature close-ups of bruises captioned as if art works. Closer reading reveals that the captions refer to, in one case, the role played by alcohol in domestic abuse (shown top) or, in the case of the other two ads in the campaign, the fact that domestic abuse can involve rape or even death.

NPNS (which stands for Neither Whores Nor Submissives) was founded in France in 2002. BETC Paris has ben a long-term supporter and produced the campaign pro bono.

Agency: BETC
Creative director: Stéphane Xiberras
Art director: Francis De Ligt
Copywriter: David Soussan
Photographer: Eric Traore

 

 

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6 Comments

Very powerful posters.
Marc Atkinson
2012-11-13 16:01:57


really great work
Alex
2012-11-13 18:51:05


Very clever use of language, brings the posters into life
Magda
2012-11-14 14:23:14


As violence abusers as just misunderstood artists?
Mr Trott\\\'s secret shame
2012-11-15 17:21:38


Reminds me of this other French project, also done for the International Day for the Elimination of Violence against Women, but in 2010 :

http://typotrope.com/?p=79
Louis
2012-11-16 07:56:08


These pics are fantastic. Well done. :)
~crazy peanut~
2012-11-16 13:18:58


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