BETC's bruising anti-domestic violence campaign
To tie in with the International Day for the Elimination of Violence against Women on November 25, BETC has created a campaign for French women's rights organisation Ni Putes Ni Soumises to raise awareness about domestic violence
The print ads feature close-ups of bruises captioned as if art works. Closer reading reveals that the captions refer to, in one case, the role played by alcohol in domestic abuse (shown top) or, in the case of the other two ads in the campaign, the fact that domestic abuse can involve rape or even death.
Creative director: Stéphane Xiberras
Art director: Francis De Ligt
Copywriter: David Soussan
Photographer: Eric Traore
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In our November issue we look at ad agency Wieden + Kennedy in a major feature as it celebrates its 30th anniversary; examine the practice of and a new monograph on M/M (Paris); investigate GOV.UK, the first major project from the Government Digital Service; explore why Kraftwerk appeals so much to designers; and ponder the future of Instagram. Rick Poynor reviews the Phaidon Archive of Graphic Design; Jeremy Leslie takes in a new exhibition at the Whitechapel Gallery dedicated to experimental magazine, Aspen; Mark Sinclair explores Birmingham's Ikon Gallery show of work by the late graphic designer, Tony Arefin; while Daniel Benneworth-Gray writes about going freelance; and Michael Evamy looks at new telecommunications brand EE's identity. Plus, subscribers also receive Monograph in which Tim Sumner of tohave-and-tohold.co.uk dips into Preston Polytechnic's ephemera archive to pick out a selection of printed paper retail bags from the 70s and 80s.
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Very powerful posters.
really great work
Very clever use of language, brings the posters into life
As violence abusers as just misunderstood artists?
Reminds me of this other French project, also done for the International Day for the Elimination of Violence against Women, but in 2010 :
These pics are fantastic. Well done. :)
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