CR Blog

BETC's bruising anti-domestic violence campaign

Advertising, Photography

Posted by Creative Review, 13 November 2012, 14:06    Permalink    Comments (6)

To tie in with the International Day for the Elimination of Violence against Women on November 25, BETC has created a campaign for French women's rights organisation Ni Putes Ni Soumises to raise awareness about domestic violence


The print ads feature close-ups of bruises captioned as if art works. Closer reading reveals that the captions refer to, in one case, the role played by alcohol in domestic abuse (shown top) or, in the case of the other two ads in the campaign, the fact that domestic abuse can involve rape or even death.

NPNS (which stands for Neither Whores Nor Submissives) was founded in France in 2002. BETC Paris has ben a long-term supporter and produced the campaign pro bono.

Agency: BETC
Creative director: Stéphane Xiberras
Art director: Francis De Ligt
Copywriter: David Soussan
Photographer: Eric Traore



CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here.

CR In print

In our November issue we look at ad agency Wieden + Kennedy in a major feature as it celebrates its 30th anniversary; examine the practice of and a new monograph on M/M (Paris); investigate GOV.UK, the first major project from the Government Digital Service; explore why Kraftwerk appeals so much to designers; and ponder the future of Instagram. Rick Poynor reviews the Phaidon Archive of Graphic Design; Jeremy Leslie takes in a new exhibition at the Whitechapel Gallery dedicated to experimental magazine, Aspen; Mark Sinclair explores Birmingham's Ikon Gallery show of work by the late graphic designer, Tony Arefin; while Daniel Benneworth-Gray writes about going freelance; and Michael Evamy looks at new telecommunications brand EE's identity. Plus, subscribers also receive Monograph in which Tim Sumner of dips into Preston Polytechnic's ephemera archive to pick out a selection of printed paper retail bags from the 70s and 80s.

The issue also doubles up as the Photography Annual 2012 – our showcase of the best images in commercial photography produced over the last year. The work selected is as strong as ever, with photographs by the likes of Tim Flach (whose image of a hairless chimp adorns the front cover of the issue, above); Nadav Kander (whose shot of actor Mark Rylance is our Photography Annual cover); Martin Usborne; Peter Lippmann; Giles Revell and more.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.


Very powerful posters.
Marc Atkinson
2012-11-13 16:01:57

really great work
2012-11-13 18:51:05

Very clever use of language, brings the posters into life
2012-11-14 14:23:14

As violence abusers as just misunderstood artists?
Mr Trott\\\'s secret shame
2012-11-15 17:21:38

Reminds me of this other French project, also done for the International Day for the Elimination of Violence against Women, but in 2010 :
2012-11-16 07:56:08

These pics are fantastic. Well done. :)
~crazy peanut~
2012-11-16 13:18:58

Tell us what you think

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Get the RSS Feed