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Ever heard your beer serenade you?

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Posted by Emma Tucker, 28 November 2012, 15:22    Permalink    Comments (10)

Unsuspecting shoppers in an east London corner store were serenaded with a version of A Message To You Rudy, played out by a series of unlikely instruments including the Bottle Trumpet, Food Can Xylophone, Tetra Pak Maracas, and the Nut Packet Shakers.

Red Stripe turned an east London corner shop into an orchestra of unusual musical instruments for one day only, serenading shoppers with a new version of Dandy Livingstone's A Message To You Rudy each time they reached for a can or bottle of Red Stripe. Various products around the shop were borrowed and modified so they could play a tune, and even humble items like the dustpan and brush weren't missed out.

The video was directed by Greg Brunkalla, from Stinkdigital London, who worked with creative technologists Hirsch & Mann on the project.

As the making of video below demonstrates, there was no fakery involved. Each 'instrument' was individually wired up and placed on the shelves in order to blend in with the rest of the items in the shop, and all the sounds heard are created by instruments made from typical corner shop products.

You can also see some behind-the-scenes images, as well as take a closer look at some of the instruments below.

 

 

 

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10 Comments

This is absolutely brilliant. If Red Stripe wasn't already my beer of choice, it would be bloody soon!
Karen
2012-11-29 02:47:42


Simply GENIUS!!!!!!!
Aubrey Kurlansky
2012-11-29 14:09:36


BRILLIANT.
Felipe
2012-11-29 14:09:42


Love the idea!

However, can't stop thinking about what happened when someone wanted to buy any item that is part of the show. I mean tere were 10x more items people could not buy, because they were fixed part of the installation.
So I can hardly imagine that all those buyers who were told the story (oh, sorry, we are running a shooting here for a beer commercial, could you buy a Red Stripe instead?) ruin the surprise.

Anyone has information about that?
chimie
2012-11-29 14:53:51


This is even more interesting than the video.
Lyn Silvers
2012-11-29 16:44:23


I believe the creative concepts came from KK Outlet. It's a brilliant idea and very well executed.
Such good fun, gutted I never got to it!
Veronica
2012-11-29 18:09:49


Wonderfully silly. The world needs more of this.
Harry Dean
2012-11-29 18:45:55


Good to see a campaign like this that has actually been done in a real shop with real people.

There is nothing more depressing than an actor pretending to be a surprised member of the public.
Mark
2012-11-29 21:45:14


hey this was great. this guy has done a lot of stuff and i only wish i had a mind that could bend as many ways as his does. did you all see angry bird? keep your eye on this guy, he has no limits. love him and his style.
i will be watching for you/ Big M of the desert.....................
marci mark
2012-11-30 02:53:45


Greg Brunkalla - http://www.youtube.com/watch?v=CGMSDv5d-bI
Paddy
2012-12-01 10:03:41


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