Would you like a phone with that?
In a stunt to promote the Sony Xperia, film-goers attending the opening of new Bond film Skyfall in Stockholm were given a free soft drink on entering the cinema. Then some of those drinks started to ring...
Agency CP+B organised the stunt to promote the Sony Xperia acro S, a waterproof smartphone. As the audience were going in to watch the film, they were offered a free fizzy drink, some of which contained a phone. A specially-made ad then explained what was going on:
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That's a great stunt, I don't see Apple giving away free iPads
Mr. Food; a few observations regarding your odd comment:
1_Apple don't need to give away products, nor are they required to. People literally line the streets to get one on the first day of release.
2_Yes, it is a fine stunt. But it's not just about giving things away. Sony were showing off their waterproof phones by leaving them hidden in drinks. That's quite incredible, because usually phones break when they are immersed in water. What would be creative in Apple giving away iPads?
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