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The Epica Awards 2012 grand prix winners

Advertising

Posted by Creative Review, 26 November 2012, 10:54    Permalink    Comments (1)

In this year's Epica Awards (which CR helped to judge last week in Paris) a Danish film advertising the Midttrafik bus service (still, shown above) picked up the coveted Epica d'Or in the Film category. Interestingly, the film wasn't written by an ad agency, but cooked up by the bus company with production company M2Film

Three other campaigns also picked up Epica d'Or awards, including this press ad, Large Coffee, for McDonald's by DDB Helsinki:



GB agency DLKW Lowe picked up a grand prix in the Outdoor category for its Pennies for Life campaign for The Microloan Foundation, a charity that encourages African women to set up their own businesses. The campaign enabled passers by to use their mobile phones to interact with a giant screen and donate their 'loose change' to the cause, receiving a 'thank you' on the billboard in return as virtual pennies cascaded to form portraits of women that have benefitted from the charity.



And Leo Burnett Detroit picked up the fourth Epica d'Or for its reverse psychology Facebook campaign to save the Troy Public Library entitled Book Burning Party:

This year Epica tell us that 3,893 entries were received from 648 different companies across 62 countries. The full list of gold winners is available to check out on the Epica website here. Silver and Bronze awards will be announced via the Epica site tomorrow.

epica-awards.com

CR In print

In our December issue we look at why carpets are the latest medium of choice for designers and illustrators. Plus, Does it matter if design projects are presented using fake images created using LiveSurface and the like? Mark Sinclair looks in to the issue of mocking-up. We have an extract from Craig Ward's upcoming book Popular Lies About Graphic Design and ask why advertising has been so poor at preserving its past. Illustrators' agents share their tips for getting seen and we interview maverick director Tony Kaye by means of his unique way with email. In Crit, Guardian economics leader writer Aditya Chakrabortty review's Kalle Lasn's Meme Wars and Gordon Comstock pities brands' long-suffering social media managers. In a new column on art direction, Paul Belford deconstructs a Levi's ad that was so wrong it was very right, plus, in his brand identity column, Michael Evamy looks at the work of Barcelona-based Mario Eskenazi. And Daniel Benneworth-Gray tackles every freelancer's dilemma - getting work.

Our Monograph this month, for subscribers only, features the EnsaïmadART project in which Astrid Stavro and Pablo Martin invited designers from around the world to create stickers to go on the packaging of special edition packaging for Majorca's distinctive pastry, the ensaïmada, with all profits going to a charity on the island (full story here)

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1 Comment

That's a real large coffee :), great campaigns though
Mr. Food
2012-11-27 13:05:39


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