Watergate Bay Hotel's new look
Charged with creating a cohesive brand identity and to rationalise how its hierarchy should work and be communicated throughout the hotel and its various environments, Pearlfisher say that the new identity needed to connect people directly to the experience of the destination and its elements.
"The logotype has been drawn by hand," says Sarah Butler, Pearlfisher's deputy creative director. "This gives a personal touch to the logo that is core to the brand values: raw, energetic, elemental, imperfect and unique, and reflective of the North Cornish coastline."
This hand drawn approach extends to a number of illustrations that appear on various materials, from menus and booklets to the do-not-disturb hangers and the hotel's signage.
The idea is, explains Butler, that "the iconography brings out the warm character of the brand and its personable yet sophisticated personality. The illustrations are silhouettes of real life objects," she continues. "They're simple and realistic with a hand drawn outline to maintain the raw elemental style of the logotype."
Pearlfisher also designed the identity, packaging and tone of voice for Another Place, the hotel's exclusive range of handmade products including hand lotion, hand wash, shampoo, conditioner, body wash, salt scrub and massage oil.
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Really lovely stuff! Illustration and colour scheme give it a zen like, relaxed feel.
Really like it, great work by Pearlfisher. Is a bit of a shame Watergate couldn't use one of the many creative agencies who are in Cornwall.