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Books, Graphic Design

Posted by Mark Sinclair, 26 October 2012, 10:19    Permalink    Comments (18)

A new diary offers up a fresh start, the promise of a whole year conveyed through clean, blank pages. But what if it told of the cold hard truths that lay ahead? The Disappointments Diary 2013 does just that...

Published by Asbury & Asbury, designed by Jim Sutherland at Hat-trick Design and written by Nick Asbury, this is a week-to-view diary with a decidedly downbeat take on the regular pocket planner.

The diary itself is bookended by pages detailing Notable Deaths and ‘Onset of Night (sunset times)' at the front, and empty space for lists of Imaginary Friends and – always useful for those introspective moments on public transport – Notes Toward An Unnecessary Verse Drama, at the back.

As diaries go, this thing practically shrugs "meh" at your elastic-banded Moleskine.

Each week has an accompanying proverb to fill you with inspiration, too. These range from the pithy "What doesn't kill you makes you wish it had" and "No news is increasingly worrying" to the more philosophical, "Every cloud has a silver lining around its heavy grey mass of imminent rain".

Keen-eyed CR blog readers will also have noticed a slight differentiation in the shading of the pages in the diary. As Asbury confirmed by email, this is indeed the case, reflective of course of a sense of encroaching doom (and not that he photographed them in a darkened room, on his own, at 2am).

"There are many diaries out there designed to motivate and inspire, but there's a certain value in a diary that grounds you and even brings you down," says Asbury. "That in itself can be a kind of inspiration."

The Disappointments Diary 2013 is available in a limited edition of 1,000 numbered copies from; £10 (plus £1 postage in the UK). Orders will ship November 14.


This really appeals to the cynical side of me.
Mark Roberts
2012-10-26 12:28:58

i know i won't get one of these in my christmas stocking (coz i don't have any friends) so will buy one myself and fill it on boxing day before i polish off a bottle of port and cry myself to sleep. oh great, it's raining!
Jonno Mates
2012-10-26 16:32:06

bah... all over before then anyway if the Mayans are right
2012-10-27 07:42:27

While the English person in me loves the hilarity of a good bit of cynicism, This might actually push me over the edge! Perhaps it could include a page soaked in valium for when it stops being an amusing skit on blind shiny optimism and starts to take the piss out of you.
2012-10-27 11:31:43

Great and fun project. Congratulations for post.
2012-10-28 01:48:58

The ever-darkening pages is a rather nice touch...
2012-10-29 14:53:27

I've just ordered a copy. I can hardly wait to be disappointed by it.
2012-10-29 16:01:50

Looks great and looking forward to open it, just ordered one. Thanks!
2012-10-30 09:55:34

wonderful idea, love it, wont buy it though as it's probably shit in real life
2012-10-30 10:41:17

I have just received my diary in the post today. I'm afraid I am rather disappointed - it looked much bigger in the pictures. Jx
2012-10-30 14:14:04

Just ordered 3 copies to multiply my disappointment in the fact that none will ever get used (although we have a client who will love at least one of them).
2012-10-30 15:57:17

A friend of mine constantly sees the miserable side of life, much to all our amusement. So, for her birthday last year, a bookmaker pal helped me create a 2011-2012 Misery Diary - with a miserable quotes from the birthday girl peppered throughout. I'm slightly miffed that I didn't think to produce a more generic one for mass consumption. Ah well. At least it's another entry for the misery diary.
2012-10-30 18:30:08

oh boy, another impulse buy design-humor book I wish I had designed. Thanks. I'll get this, fill in a few pages, then file it next to my 80's gothic CD retrospective "A Life Less Lived"
No Morrisey
2012-11-01 17:35:20

Got it . And I’m deeply disappointed with “Disappointments Diary 2013”

3 main reasons:

1. they started to print more of them, despite of being ”limited edition”

2. it’s too fuckin small

3. It just feels cheep and front cover stays up in angle .
2012-11-23 12:28:59

Hi Jeff - if you can return the diary in a useable condition, we'll issue a refund and cover the post.
Nick Asbury
2012-11-24 19:49:41

Hi all .
Thank's for this article . I just want to know, will "The Disappointments Diary 2013" publish without any limit .
2013-01-22 11:20:00

Aiming low to avoid disappointment?
2013-01-22 12:15:17

Will there be one for 2014? Pretty please. :)
2013-11-07 14:11:12

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