CR Blog

White out of Red in print

Magazine / Newspaper

Posted by Emma Tucker, 15 October 2012, 11:48    Permalink    Comments (9)

It's been twenty years since the first poster was created, but The Economist's iconic White out of Red ad campaign is now available to buy as a series of limited edition screen prints.

We're used to seeing illustrators and designers present their work for sale as prints, but this is the first time we've seen an advertising campaign presented in this way. Sonic Editions, founded by Russell Blackmore (a previous employee of The Economist), has formed a partnership with the newspaper to print some of the most iconic posters from their White out of Red ad campaign, with each iteration hand framed, and available in a limited edition of 250.

Originally created by Abbott Mead Vickers, the first poster in the campaign was "I never read The Economist", and the newspaper has continued to use this as an ongoing format.

 

The posters are available to buy at Sonic Editions, and are available in a limited edition of 250.

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In our October print issue we have a major feature on the rise of Riso printing, celebrate the art of signwriting, examine the credentials of 'Goodvertising' and look back at the birth of D&AD. Rebecca Lynch reviews the Book of Books, a survey of 500 years of book design, Jeremy Leslie explains how the daily London 2012 magazine delivered all the news and stories of the Games and Michael Evamy explores website emblemetric.com, offering "data-driven insights into logo design". In addition to the issue this month, subscribers will receive a special 36-page supplement sponsored by Tag celebrating D&AD's 50th with details of all those honoured with Lifetime Achievement awards plus pieces on this year's Black Pencil and President's Award-winners Derek Birdsall and Dan Wieden. And subscribers also receive Monograph which this month features Rian Hughes' photographs of the unique lettering and illustration styles of British fairgrounds

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9 Comments

'Over the counter-intelligence'
Curator
2012-10-15 14:15:56


I'd be able to afford one of these if I'd ever read The Economist.
Junior Designer. Aged 42.
2012-10-15 17:33:14


Fantastic range of prints/advertising, in a interesting format. Really highlights the importance of language and humour in design.
James Bradley
2012-10-15 19:07:57


Why don't I just buy the font and have swing at in in MS word?
Maxwell
2012-10-15 22:29:31


Did I miss a mention of the legend that is Alfredo Marcantonio - the copywriter responsiible for most of these adverts?
Steve Price
2012-10-16 11:35:19


Steve, you didn't miss it because he didn't write any of them. He did however write the book about the campaign, which credits who wrote each one #nobodylikesasmartass
Casio
2012-10-16 12:30:23


Now that's what I call a strong brand. Classic...
Nikki Saunders
2012-10-16 14:15:40


Some text are nice, the font not, the passe-partout unacceptable (don't they know it's always the same width all around?)
Marcel Garbi
2012-10-16 22:30:06


OH, I love these ads,even though I didn`t understand some of them. Maybe that`s the difference of culutre between American and China.
meixuilv
2012-10-17 04:22:47


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