To coincide with reaching its billionth user, Facebook has released its first commercial – or ‘brand film’ – created by Wieden + Kennedy Portland and directed by Alejandro Gonzalez Iñárritu
The spot, called The Things That Connect Us, was written by Erin Swanson and Brad Trost and filmed in Portland, Los Angeles, New Orleans and Buenos Aires. Original music was scored by Austin-based band Explosions In The Sky. This is the first work W+K has done for Facebook since being appointed as the company’s agency of record.
To accompany the film, Facebook founder Mark Zuckerberg released the following written statement:
“Celebrating a billion people is very special to me. It’s a moment to honor the people we serve.
For the first time in our history, we’ve made a brand video to express what our place is on this earth.
We believe that the need to open up and connect is what makes us human. It’s what brings us together. It’s what brings meaning to our lives. Facebook isn’t the first thing people have made to help us connect. We belong to a rich tradition of people making things that bring us together.
Today, we honor this tradition.
We honor the humanity of the people we serve.
We honor the everyday things people have always made to bring us together:
Chairs, doorbells, airplanes, bridges, games. These are all things that connect us.
And now Facebook is a part of this tradition of things that connect us too.
I hope you enjoy this video as much as we do.
Thanks for helping connect a billion people.”
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