For the love of a Toyota Corolla

Cats famously hate car journeys, even more so if said car journey also involves the dreaded ‘box’. But not if the car involved is a Toyota Corolla apparently

Cats famously hate car journeys, even more so if said car journey also involves the dreaded ‘box’. But not if the car involved is a Toyota Corolla apparently

In this new post for the 2013 Toyota Corolla from Saatchi & Saatchi New Zealand, a moggy loves the car so much, it’ll do just about anything just to get inside. Creative director Corey Chalmers said “Anyone who’s taken a cat in a car ride knows how much they hate it, so we thought what lengths would a cat go to for a ride if they loved it?” Quite considerable lengths, it would seem.

Credits
Agency: Saatchi & Satchi New Zealand
ECD: Antonio Navas
CDs/Creatives: Corey Chalmers & Guy Roberts
Co-creatives:  Sarah Litwin-Schmid & Emily Drake
Production Company: GoodOil
Director: Hamish Rothwell
Music Composition: Elliott Wheeler

 

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  • http://www.timsinclair.co.uk tim sinclair

    possibly the greatest advert of all time …

  • http://www.giftdeliverylondon.com Karen

    This advert.. is amaazing! This just goes to show if you stick a cute cat in an advert you can’t lose.

  • Aaron

    By far the ad of the year!

  • http://www.wearefrostfire.com James Wallace

    Good but not great!

  • Sue

    Wrong, wrong, wrong – no matter how good the ad, we should never, never, ever show animal cruelty in a humorous way even if is apparently self-inflicted in this case. This is not a cartoon – there are morons out there who will think it a good idea to recreate some of these ideas!

  • http://www.james-schofield.com james

    just a bit too long winded i think.

  • http://www.timsinclair.co.uk tim sinclair

    Sue – you’re right … the amount of times, as a child, i painted a stick of dynamite to resemble a cigar and then lit it, and gave it to my cat … DAMN YOU TOM & JERRY!

  • Abby

    Best ad I have seen in ages.

  • john

    good, very good. but not flawless. the irritating, the too long shots of the interior, the dashboard. And why is that interesting for a cat? If he would have a nice sleeping spot on the back seat, or the sound of the engine… ok. But whatever, right? Cats are hilarious.

  • http://www.handcreative.com Maak

    Superb.

  • http:www.sotocreative.com Rick

    I get it! I get it!

    Very cool. Well done New Zealand!!

  • http://www.theblackeyeproject.co.uk Kirsten Howells

    That has put a huge smile on my face, thank you!

  • http://www.deadgoodesigns.co.uk tahir

    @Sue
    if there are morons out there who want to take ideas like this and make great ads then thats cool with me
    :)
    oh, i see your point !

  • http://www.deadgoodesigns.co.uk tahir

    @Sue
    if there are morons out there who want to take ideas like this and make great ads then thats cool with me
    :)
    oh, i see your point !

  • http://www.newyorkmotorinsurance.com New York Drew

    Great Toyota Corolla ad. Put a huge smile on my face with the cat :)

  • http://www.ecarinsuranceprices.org Edward

    Cat commercials are popular. I just never thought it would work for a car company. I guess it does.