CR Blog

Musical tweets to save an orchestra


Posted by Gavin Lucas, 25 October 2012, 15:50    Permalink    Comments (3)

To raise awareness of the plight of Amsterdam's under-funded Metropole Orchestra, Havas Worldwide Amsterdam has collaborated with Perfect Fools to create Tweetphony, a Twitter campaign that allows users to compose musical tweets...

The award-winning Metropole Orchestra is under threat due to cuts in the subsidy of public broadcasting channels in the Netherlands. The campaign to potentially save it takes the form of a competition where people are charged with tweeting compositions via a special campaign site which combines a digital piano interface and Twitter.

The site allows visitors to tweet messages in which letters that correspond to musical notes. Visitors can, of course hear the messages they are composing and also scroll down the feed and listen to previously tweeted compositions.

Besides being rather good fun there is a point to all this musical tweetery. The "most interesting and best tweets" will be selected and performed by the orchestra, thus showcasing them doing what they do best, in a Tweetphony event held at a studio in Hilversum on October 26 that can be tuned in to live on the day via the campaign website.

Have a go / find out more at

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

CR in Print
In our October print issue we have a major feature on the rise of Riso printing, celebrate the art of signwriting, examine the credentials of 'Goodvertising' and look back at the birth of D&AD. Rebecca Lynch reviews the Book of Books, a survey of 500 years of book design, Jeremy Leslie explains how the daily London 2012 magazine delivered all the news and stories of the Games and Michael Evamy explores website, offering "data-driven insights into logo design". In addition to the issue this month, subscribers will receive a special 36-page supplement sponsored by Tag celebrating D&AD's 50th with details of all those honoured with Lifetime Achievement awards plus pieces on this year's Black Pencil and President's Award-winners Derek Birdsall and Dan Wieden. And subscribers also receive Monograph which this month features Rian Hughes' photographs of the unique lettering and illustration styles of British fairgrounds

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.


Brilliant idea I hope they raise lot's of fund and save the orchestra, all the best!
Husen Baba
2012-10-25 16:45:55

Very creative, love it. if only I was musical!!!
Above Creative
2012-10-26 12:16:08

WOW! Amazing creativity. I love it!
Marielaina Perrone DDS
2012-10-27 03:17:29

Tell us what you think

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Get the RSS Feed