11 Comments

Christ on a bike, Bradley! what are you doing you tosser? you come across even more dim-witted than usual ... and what is it with perfume/fashion ads wanting to be so deep and meaningful, yet come across, like their respective fields, as shallow, vain and vacuous ...?
tim sinclair
2012-10-17 15:46:57

Second Waterstones ad is a beauty.
Pieman
2012-10-17 15:54:36

Just one question to you folks at CR: Why would a brand (female oriented) take the trouble to respond –and even make a spot that costs money– to respond to a (male) Facebook post? Is it a stunt of any kind? Meaning, the post and the spot? Thanks for sharing. Always updated, always great stuff.
Felipe
2012-10-17 18:02:08

Coca Cola have always put on good viral 'feel good' campaigns like this, and the young Korean community are becoming increasingly expressive. This is a great combination and a good lesson in knowing your target market.
Steve
2012-10-18 07:51:48

Brad Pitt's Channel spot is exactly why i try watching any TV on catch up...NO ADVERTS!!!!! Fast forward straight past the bas*ards!
STU
2012-10-18 09:12:18

@Felipe

Many brands social media sites are manned by their PR people who always need an 'angle' to get a story/coverage out there so what better opportunity than the Richard/Facebook rant. It's pure genius in my opinion. It's money well spent also as it's gone pretty much viral. If Bodyform had invested (a lot more) money in an advertising campaign they would have had to have come up with ideas from scratch and it would be targeted at women and probably result in something similar to what Richard was commenting on originally! This has attracted brand awareness far greater than a press ad or 30 sec tv ad. So ultimately, yes, this is what is commonly known as a PR stunt. And a bloody good one.
James
2012-10-18 10:29:32

@Felipe

Many brands social media sites are manned by their PR people who always need an 'angle' to get a story/coverage out there so what better opportunity than the Richard/Facebook rant. It's pure genius in my opinion. It's money well spent also as it's gone pretty much viral. If Bodyform had invested (a lot more) money in an advertising campaign they would have had to have come up with ideas from scratch and it would be targeted at women and probably result in something similar to what Richard was commenting on originally! This has attracted brand awareness far greater than a press ad or 30 sec tv ad. So ultimately, yes, this is what is commonly known as a PR stunt. And a bloody good one.
James
2012-10-18 13:40:19

I like the concept and language of the waterstones adverts, but they seem a bit all over the place in terms of visual design. Maybe individually they work, but collectively they have no consistency.
David
2012-10-18 16:43:23

The only criticism I have of the Waterstones posters is the W watermark in the background. Pointless and messes up the concept. As for "consistency", I don't understand the problem. There's enough commonalities for their target audience to understand that they are from the same brand. It's not a bank.
David
2012-10-19 12:29:09

Agreed David. The 'w'atermark (do you see what I did??
James
2012-10-20 13:16:32

The Chanel ads have to be a joke, no?
Rob Jenkins
2012-10-22 14:16:21

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