Now Say Something for Habitat
Collaborating with Habitat's creative director Polly Dickens, London-based agency Now has created a new campaign for the British furniture shop which combines product photography with bespoke, hand-drawn type by designer Dave Towers…
The campaign is based on the idea, the agency says, that Habitat makes remarkable products which customers choose in order to make a statement – hence the strap line "say something" which appears, in each of the print campaign's various executions, in bespoke hand drawn type designed to reflect the particular product or products shown.
The campaign will run across posters, press, in-store, and online, and was created by Now's recently appointed creative director, Steve Paskin together with illustrator and designer Dave Towers.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
In our October print issue we have a major feature on the rise of Riso printing, celebrate the art of signwriting, examine the credentials of 'Goodvertising' and look back at the birth of D&AD. Rebecca Lynch reviews the Book of Books, a survey of 500 years of book design, Jeremy Leslie explains how the daily London 2012 magazine delivered all the news and stories of the Games and Michael Evamy explores website emblemetric.com, offering "data-driven insights into logo design". In addition to the issue this month, subscribers will receive a special 36-page supplement sponsored by Tag celebrating D&AD's 50th with details of all those honoured with Lifetime Achievement awards plus pieces on this year's Black Pencil and President's Award-winners Derek Birdsall and Dan Wieden. And subscribers also receive Monograph which this month features Rian Hughes' photographs of the unique lettering and illustration styles of British fairgrounds
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
Nice ads, but I think Habitat have to pull something bigger out of the bag pretty soon to get around the perception that they simply don't exist any more. As soon as those high street stores vanished last year, I think most people simply assumed they'd gone bust.
Slick Mo-graphs as ever from @NATLTV
They are owned by Homebase now, they sell it in store now.
great designs - i also believe they are now owned by homebase - and their website is still active so can't really assume thta they are no longer in business.
Horrible messy graphics that bear no relation to the furniture and do nothing to elevate it in any way
|How a Brazilian street artist and a Leeds design studio created Coke's World Cup identity|
|Fresh Faced + Wild Eyed 2014|
|Designing for The Grand Budapest Hotel|
|The House of Vans opens in London's Old Vic Tunnels|