CR Blog

Now Say Something for Habitat

Advertising, Illustration, Type / Typography

Posted by Creative Review, 1 October 2012, 12:40    Permalink    Comments (5)

Collaborating with Habitat's creative director Polly Dickens, London-based agency Now has created a new campaign for the British furniture shop which combines product photography with bespoke, hand-drawn type by designer Dave Towers

The campaign is based on the idea, the agency says, that Habitat makes remarkable products which customers choose in order to make a statement – hence the strap line "say something" which appears, in each of the print campaign's various executions, in bespoke hand drawn type designed to reflect the particular product or products shown.

The campaign will run across posters, press, in-store, and online, and was created by Now's recently appointed creative director, Steve Paskin together with illustrator and designer Dave Towers.


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Nice ads, but I think Habitat have to pull something bigger out of the bag pretty soon to get around the perception that they simply don't exist any more. As soon as those high street stores vanished last year, I think most people simply assumed they'd gone bust.
2012-10-01 13:26:29

Slick Mo-graphs as ever from @NATLTV
2012-10-01 15:58:14

They are owned by Homebase now, they sell it in store now.
2012-10-17 09:43:37

great designs - i also believe they are now owned by homebase - and their website is still active so can't really assume thta they are no longer in business.
2012-11-27 11:55:20

Horrible messy graphics that bear no relation to the furniture and do nothing to elevate it in any way
Aubrey Kurlansky
2012-11-27 15:26:54

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