SNCF campaign creates virtual inter-cities portal
If trains, planes and automobiles are not your thing, French railway company SNCF might have a solution. To celebrate the new direct TGV service between Lyon and Brussels, SNCF created a "teleportation device" that instantly transported the Lyon public into the heart of Brussels via a three-metre high box.
The company hasn't quite bent the space-time continuum though. The installation, created by SNCF's agency TBWA PARIS, allowed inhabitants of Lyon to virtually beam themselves into the Belgian capital to see and talk to their Brussels counterparts in real time.
The box, in situ in Lyon's Place de la République on 21 September, invited passers-by to "take a look at Brussels", by peering through a hole in one of its sides. Multiple screens connected by satellite then transmitted their faces to another set-up in Brussels's Mont des Arts square, while also feeding back images and sound to participants.
As the campaign clip shows, there's nothing like a bit of interactive time-space travel to engage the general public.
Agency: TBWA PARIS
Executive Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet
Creative Directors: Franck Botbol, Hugues Cholez
Art Director: Jérémy Armand
Copywriter: Nicolas Roncerel
Producer: Laurence Collavini
Production Company: ELSE Maxime Boiron, Cathy Pericone, Jennifer Bauche
Director: Franck Cimière
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
In our October print issue we have a major feature on the rise of Riso printing, celebrate the art of signwriting, examine the credentials of 'Goodvertising' and look back at the birth of D&AD. Rebecca Lynch reviews the Book of Books, a survey of 500 years of book design, Jeremy Leslie explains how the daily London 2012 magazine delivered all the news and stories of the Games and Michael Evamy explores website emblemetric.com, offering "data-driven insights into logo design". In addition to the issue this month, subscribers will receive a special 36-page supplement sponsored by Tag celebrating D&AD's 50th with details of all those honoured with Lifetime Achievement awards plus pieces on this year's Black Pencil and President's Award-winners Derek Birdsall and Dan Wieden. And subscribers also receive Monograph which this month features Rian Hughes' photographs of the unique lettering and illustration styles of British fairgrounds
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
interactive time-space travel = webcam
Like the welcome band though, that's a nice touch.
It seems to be working though! it's got people interested.
love it... webcam with a box around it in the name a direct route from A-B... :)
Presumably there were security on hand to prevent any 'F_ck you Brussels' cries, or unzipped trousers?
|How Fredrik Bond achieved an 'epic strut' for Moneysupermarket.com (70)|
|Unpacking Packaging (1)|
|The £25 logo (155)|
|Delightful new ad from Ikea (7)|
|New type: Formist, Hoefler & Co, Studio Feed & more (6)|
|Björk's Vulnicura album artwork|
|Artist INSA makes his latest animated gif... from space|
|Vital Arts transforms Royal London Children's Hospital|
|Designing for The Grand Budapest Hotel|
|Jean Jullien: Life Drawing, an interview|