CR Blog

Sony Music timeline, 1887-2012

Illustration, Type / Typography

Posted by Mark Sinclair, 22 October 2012, 17:50    Permalink    Comments (12)

The history of Sony Music is charted in a typographic timeline installed in the company's London HQ, created by designer Alex Fowkes...


The huge wall graphic (with shades of Lou Dorfsman's famous Gastrotypographicalassemblage perhaps?) features the names of nearly 1,000 artists signed to the major label and its affiliates, beginning with the foundation of Columbia Phonograph Company in 1887, to recent signings Post War Years and A$AP Rocky.


From Elvis, Bob Dylan and Lou Reed, to ABBA, Beyoncé and The Vaccines, the chart also references the development of music technology and formats – from cylinders to streaming – over the 125 year period.


Divided up by decade, 54 two-metre tall columns cover almost 150 square metres of wall space in Sony's Derry Street offices in London.

More of Fowkes' work is at – and this is what he carries some of it around in.


Design: Alex Fowkes. Media: Rob Antill. Printers: Lex Media. Commissioner: Emma Pike. Research: Paul Sexton.

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Comedy Carpet? – anyone?
2012-10-22 22:42:33


"Comedy Carpet? – anyone?"

Which in itself took inspiration from old, retro music and comedy posters. It's a style, not a concept.
Michael B
2012-10-23 09:57:22

nothings new - but somethings are cool
2012-10-23 12:12:35

A beautifully crafted visual decline in music. That last picture; Paul Potts, Cardle, Vickers, T-Pain ect. Speaks for itself
2012-10-23 13:18:55


Couldn't have phrased that better; you check out the early years and you take a breath, conscious of their spirits; you check out the last wall and you ask "Who?"
2012-10-23 14:01:15

Great piece of work, would give anything to work on a project like this.

Think some of us are too quick to point out obvious inspiration to try and take away from the quality of the work.
2012-10-23 15:45:03

This is excellent! Great work Alex!
2012-10-24 11:46:07

Well done lad.
Anonymous admirer
2012-10-24 12:00:03

Lovely stuff, Alex. What a beautiful job.
Johnny Bull
2012-10-25 12:21:21

Lovely project, great piece of work.
Jon Daniel
2012-10-25 12:47:18

I could read this all day. Is it open to the public? And can we have a coffee table book of this please Alex?
John Morgan
2012-10-27 13:54:32

That's simply wonderful!
Elliott Broidy
2013-03-17 18:22:25

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