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For the love of a Toyota Corolla


Posted by Creative Review, 15 October 2012, 17:18    Permalink    Comments (16)

Cats famously hate car journeys, even more so if said car journey also involves the dreaded 'box'. But not if the car involved is a Toyota Corolla apparently

In this new post for the 2013 Toyota Corolla from Saatchi & Saatchi New Zealand, a moggy loves the car so much, it'll do just about anything just to get inside. Creative director Corey Chalmers said "Anyone who’s taken a cat in a car ride knows how much they hate it, so we thought what lengths would a cat go to for a ride if they loved it?" Quite considerable lengths, it would seem.

Agency: Saatchi & Satchi New Zealand
ECD: Antonio Navas
CDs/Creatives: Corey Chalmers & Guy Roberts
Co-creatives:  Sarah Litwin-Schmid & Emily Drake
Production Company: GoodOil
Director: Hamish Rothwell
Music Composition: Elliott Wheeler


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possibly the greatest advert of all time ...
tim sinclair
2012-10-15 17:41:15

This advert.. is amaazing! This just goes to show if you stick a cute cat in an advert you can't lose.
2012-10-16 08:51:40

By far the ad of the year!
2012-10-16 11:09:13

Good but not great!
James Wallace
2012-10-16 11:39:16

Wrong, wrong, wrong – no matter how good the ad, we should never, never, ever show animal cruelty in a humorous way even if is apparently self-inflicted in this case. This is not a cartoon – there are morons out there who will think it a good idea to recreate some of these ideas!
2012-10-16 12:09:37

just a bit too long winded i think.
2012-10-16 12:18:41

Sue - you're right ... the amount of times, as a child, i painted a stick of dynamite to resemble a cigar and then lit it, and gave it to my cat ... DAMN YOU TOM & JERRY!
tim sinclair
2012-10-16 12:33:29

Best ad I have seen in ages.
2012-10-16 12:48:45

good, very good. but not flawless. the irritating, the too long shots of the interior, the dashboard. And why is that interesting for a cat? If he would have a nice sleeping spot on the back seat, or the sound of the engine... ok. But whatever, right? Cats are hilarious.
2012-10-16 14:56:04

2012-10-16 16:40:31

I get it! I get it!

Very cool. Well done New Zealand!!
2012-10-16 17:01:02

That has put a huge smile on my face, thank you!
Kirsten Howells
2012-10-16 17:16:07

if there are morons out there who want to take ideas like this and make great ads then thats cool with me
oh, i see your point !
2012-10-22 11:13:34

if there are morons out there who want to take ideas like this and make great ads then thats cool with me
oh, i see your point !
2012-10-22 13:34:55

Great Toyota Corolla ad. Put a huge smile on my face with the cat :)
New York Drew
2012-10-23 19:23:44

Cat commercials are popular. I just never thought it would work for a car company. I guess it does.
2013-01-25 19:03:29

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