Welcome to Mulberry's Brilliant Britain
Inspired by the government's GREAT campaign to promote National greatness in 2012, luxury brand Mulberry has launched Brilliant Britain: a new website and printed journal devised as a guide to all that makes Britain brilliant…
The project essentially looks to gather and promote a whole gamut of British excellence – from beautiful landscapes, sites of historical or architectural interest, to great places to eat, drink, shop or go to the theatre, and even British crafts and traditions still practiced and upheld by individuals, specialist companies and communities.
Both the website (brilliantbritainguide.com) and the printed guide (cover shown, above) organise and group content in categories such as Craft, Fashion, Food & Drink, Heritage, and Art & Design. Here's a look inside the 36 page printed guide, designed by Construct:
Mulberry commissioned editor Henrietta Thompson to pull together the diverse content for the project, which is set to grow over time. The website (designed and built by Applied ESP) has a section called Your Brilliant Britain which is open to the suggestions of visitors to the site who are encouraged to photograph and submit their own nominations for things to be included. There's also an interactive map of Britain showing the location of everything listed on the site, again the content can be ordered by category:
"Guy Salter of Walpole approached us to participate in the GREAT Britain campaign and inspired us to create Brilliant Britain," explains Mulberry's brand director, Georgia Fendley of the project. "Conceived as a love letter from Mulberry to the nation this guide has been created to support the craftsmen and women, the designers, artists and innovators, the small businesses, the breath-taking landscapes, strange customs and delicious delicacies that make Britain so brilliant," she continues.
"We really hope the public will be inspired to take up our cause championing their Brilliant Britain by nominating their favourite local producers, heroes, places and people," adds Fendley.
CR for the iPad
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CR in Print
In our October print issue we have a major feature on the rise of Riso printing, celebrate the art of signwriting, examine the credentials of 'Goodvertising' and look back at the birth of D&AD. Rebecca Lynch reviews the Book of Books, a survey of 500 years of book design, Jeremy Leslie explains how the daily London 2012 magazine delivered all the news and stories of the Games and Michael Evamy explores website emblemetric.com, offering "data-driven insights into logo design". In addition to the issue this month, subscribers will receive a special 36-page supplement sponsored by Tag celebrating D&AD's 50th with details of all those honoured with Lifetime Achievement awards plus pieces on this year's Black Pencil and President's Award-winners Derek Birdsall and Dan Wieden. And subscribers also receive Monograph which this month features Rian Hughes' photographs of the unique lettering and illustration styles of British fairgrounds
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'Only 30% of Mulberry production is actually in England...the rest of the bags are made in other countries, mainly China and Turkey.'
Are we therefore looking at a marketing ploy to make us believe how jolly British Mulbery isn't any more?
Its a shame that this is so backwards looking.
Anyone looking at this would think Britain is a museum.
The styling doesn't help either.
ROLLS ROYCE cars aren't British anymore.
Who is this website trying to kid?
Less spin more reality please!
I'm rather fond of the design. It fits with the idea and Mulberry, just a shame the content is repeated numerous times.
In a year where Britain strengthened a sense of national pride through the Jubilee and the Olympics, I support any initiative like this that uses new media to showcase our country
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