White out of Red in print

It’s been twenty years since the first poster was created, but The Economist’s iconic White out of Red ad campaign is now available to buy as a series of limited edition screen prints…

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It’s been twenty years since the first poster was created, but The Economist’s iconic White out of Red ad campaign is now available to buy as a series of limited edition screen prints.

We’re used to seeing illustrators and designers present their work for sale as prints, but this is the first time we’ve seen an advertising campaign presented in this way. Sonic Editions, founded by Russell Blackmore (a previous employee of The Economist), has formed a partnership with the newspaper to print some of the most iconic posters from their White out of Red ad campaign, with each iteration hand framed, and available in a limited edition of 250.

Originally created by Abbott Mead Vickers, the first poster in the campaign was “I never read The Economist”, and the newspaper has continued to use this as an ongoing format.


The posters are available to buy at Sonic Editions, and are available in a limited edition of 250.

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  • ‘Over the counter-intelligence’

  • Junior Designer. Aged 42.

    I’d be able to afford one of these if I’d ever read The Economist.

  • Fantastic range of prints/advertising, in a interesting format. Really highlights the importance of language and humour in design.

  • Maxwell

    Why don’t I just buy the font and have swing at in in MS word?

  • Did I miss a mention of the legend that is Alfredo Marcantonio – the copywriter responsiible for most of these adverts?

  • Casio

    Steve, you didn’t miss it because he didn’t write any of them. He did however write the book about the campaign, which credits who wrote each one #nobodylikesasmartass

  • Now that’s what I call a strong brand. Classic…

  • Some text are nice, the font not, the passe-partout unacceptable (don’t they know it’s always the same width all around?)

  • meixuilv

    OH, I love these ads,even though I didn`t understand some of them. Maybe that`s the difference of culutre between American and China.