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Guinness: Made of More

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Posted by Eliza Williams, 18 September 2012, 13:10    Permalink    Comments (10)

Back in June, we featured a new sculptural project for Guinness in Monograph, our monthly publication that is free to all CR subscribers. The sculpture was created by a team of artists for display at the Guinness Storehouse in Dublin, and the brand has this week released a film showing how it was made, which we thought we'd share with you here...

Titled Made of More, the sculpture consists of a giant wooden pint of Guinness, which features a history of the black stuff carved around its surface. The project was devised by Jonathan Santana and Xander Smith of Saatchi & Saatchi in London, who wrote the brand history and commissioned David Wilson of Blinkart in London to create the finished monument.

Wilson worked with a selection of illustrators and sculptors on the piece, and the finished artwork features work by Village Green, Jethro Haynes, Benedict Hughes, Robert Hunter, Bradley Jay, Corin Johnson, Mark Judges, Micah Lindberg, Alex Simpson, and Jason Bruges Studio.

The film above, by Joshua Hine and Jake Hopewell, shows the sculpture being created; shown below are series of sketches and photographs from the project.

 

 

Composition map for the sculpture by David Wilson

Designs by Mark Judges to be painted onto the final sculpture, to decorate the ship and barrels featured

Development of one of Benedict Hughes's bronze horses, which are displayed near the top of the sculpture. The horses reference the iconic Guinness Surfer ad, but also three horses from Irish history and mythology: Arkle (shown), Macha and Kelpie

Illustration by Bradley Jay for the sculpture

Carvers working on the wooden sculpture

The finished piece

10 Comments

more over the top bollocks from Guinness! their 'make something big/epic/expensive and watch the plebs lap it up' has bored me since the wardrobe domino advert from a few years back - just like that 'paint the town black' snorefest ... where's Rutger Hauer and a dolphin when you need them?

rubbish.
tim sinclair
2012-09-18 16:30:55

@tim... yes!
John
2012-09-18 20:01:53

Go have a pint of plain and calm down Tim, it's only a big block of carved wood, and a nice one at that!
Well done to those working on it, it looks amazing.
Peter
2012-09-19 16:07:46

*youze two are me besht freeeeands youze are ya bast* ... etc
tim sinclair
2012-09-19 17:14:34

by the way, i'm not slagging off the artists involved in the sculpture, as i think it is quite beautiful and my anger & frustration got up my goat (he wasn't happy) ... i'm just sick of Guinness' lack of ideas in the advert front ... nowadays its piss-easy to get a few hundred poor souls to run around/push over wardrobes/paint themselves black and hope to make the public go "wow! OMG! epic etc!" ... the last advert that pulled it off was the British Airways 22 years ago http://www.youtube.com/watch?v=EOBtvV__qQM ... etc

hey, what the fuck do i know? i'm a simpleton.
tim sinclair
2012-09-19 22:20:03

Tim your work is dull and you are just jealous. And probably sitting on a dog's face right now.
Daniel
2012-09-20 09:32:19

... cheers for that 'Daniel' ... i shall torch all my work asap!

at least i'm not scared of people criticising my work ...
tim sinclair
2012-09-20 13:45:11

and as for siting on a dogs face, it's just as well Nutkins isn't with us anymore ...
tim sinclair
2012-09-20 14:01:50

Really cool concept!
Chris
2012-09-21 09:39:40

This is a fantastic piece of carving, I have just returned from a visit to Dublin and of course I visited Guinness and saw this carving , And as an amateur carver myself I was very interested. I wish I had been part of it.
David Hollingworth
2013-02-04 10:18:25

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