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Jarvis and Kenworthy film a Bro Down for MTV

Illustration, Music Video / Film

Posted by Gavin Lucas, 17 September 2012, 10:12    Permalink    Comments (0)

Working with MTV World Design Studio, illustrator James Jarvis has teamed up with Shynola director Richard Kenworthy to deliver a new animated ident for MTV. Entitled Bro Down, it depicts a group of skateboarders hanging out...
















Bro Down is the first time Jarvis and Kenworthy have collaborated on an animated film since they conspired to create the beautifully observed Onward film for Nike back in 2009 (read our post about Onward and watch the film here).

It's also one of three new idents created for the channel, with the other two being directed by Arnaud & Jerome and Buck NY. All three will air on the channel for the first time this week but CR iPad subscribers will be able to watch them all on our September iPad edition.
Bro Down credits:

Lead creative direction VIMNMTV World Design Studio, Milan
Creative director Roberto Bagatti 

Creative director Anna Caregnato 

Producer Cristina Mazzocca

Design
James Jarvis
Directors Richard Kenworthy and James Jarvis
Animation Richard Kenworthy
Music and sound design Richard Kenworthy

 

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