Will bareness raise awareness?
In what it claims is the first UK TV ad to feature full-frontal naked breasts, The Leith Agency has created a powerful commercial to raise awareness of the early stages of breast cancer.
The ad, commissioned by the Scottish Government, was cleared to air on TV last night after the 9pm watershed. Presented by actress Elaine C Smith, who lost her own mother to cancer, it features images of breasts exhibiting some of the early stages of the disease. Smith details some of these symptoms while flicking through the images.
The spot was written by Guy Vickerstaff and Phil Evans and shot by Alex Telfer through MTP. It was spurred by research showing that many women do not regularly check their breasts and wanted to know what to look out for when they did.
According to Evans the images were created using a mixture of real breasts and retouching in order to depict accurate portrayals of possible signs of the disease. The team worked with the chief health officer of Scotland and cancer specialists to ensure their accuracy.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
Students, grads, young professionals: if you buy one issue of CR this year, make sure it's this one. The September print issue of CR is our annual graduates special. In it, we have teamed four recent graduates with professional practitioners in their chosen field who offer invaluable advice on how to get started in their profession. APFEL meet graphics graduate Arthur Carey, BETC London ECD Neil Dawson meets Sophia Ray, illustrator Matthew 'The Horse' Hodson offers sage advice to Sam Tomlins and photographer Jenny van Sommers meets Megan Helyer. In addition, our September issue also features Google Creative Lab, Unit Editions' new book on Herb Lubalin, Michael Evamy on place branding, Jeremy Leslie on new bilingual magzine Figure and Gordon Comstock on the importance of failure.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.