Vimeo goes pay-per-view
Vimeo is to introduce two new features that will enable filmmakers to make money from the site. A Tip Jar system for voluntary contributions launches today with a pay-per-view system to be rolled out soon
How the Vimeo Tip Jar feature will appear on the site
Vimeo says the new features "provide a clear path for video creators to build businesses around the films and videos they create". "Empowering creators to make money from their videos is a logical next step for Vimeo as a service and an opportunity to expand the overall marketplace for creators and viewers," Vimeo CEO Kerry Trainor said in a press statement. "Established creators and emerging talent alike can connect directly with their audiences without the need to conform to industry standards around video format, price or timing releases."
Tip Jar will allow anyone to contribute voluntary payments from 99 cents upwards, before, during or after watching a video; Vimeo will pay 85 per cent of the gross revenue from these 'tips' to the creator of the film. Vimeo Plus or Pro members are able to start using the service from today.
The pay-per-view service will be trialled over the next few months on seven to 10 selected films. The full service, which will be available to Vimeo Pro subscribers only, will launch in the new year. The revenue split for pay-per-view between Vimeo and creators is still to be decided but creators will be able to fix their own prices.
“Creators have asked us for quite some time to help them monetise their work, but we think it needed an approach that put the controls back into the hands of the creators themselves,” said Dae Mellencamp, president of Vimeo. “We designed these tools to allow video creators to be as flexible as possible while providing the ability to financially succeed at various levels of viewership.”
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
Students, grads, young professionals: if you buy one issue of CR this year, make sure it's this one. The September print issue of CR is our annual graduates special. In it, we have teamed four recent graduates with professional practitioners in their chosen field who offer invaluable advice on how to get started in their profession. APFEL meet graphics graduate Arthur Carey, BETC London ECD Neil Dawson meets Sophia Ray, illustrator Matthew 'The Horse' Hodson offers sage advice to Sam Tomlins and photographer Jenny van Sommers meets Megan Helyer. In addition, our September issue also features Google Creative Lab, Unit Editions' new book on Herb Lubalin, Michael Evamy on place branding, Jeremy Leslie on new bilingual magzine Figure and Gordon Comstock on the importance of failure.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
Really hope this proves successful
I think this is a fantastic idea, and also a great way for non-profits to get payment. On the flipside, not to sound like a complete free-artist-hipster-granola-crunchie, but I hope this doesn't lead to a complete commercialization of Vimeo (i.e., paying to view films).
Misread that article...it looks like they are already starting the pay-to-view.
I don't have any problem about this coz it's business, I respect Vimeo's decision on putting this "Tip this Video".
Nice. Also tip this video Pacquiao vs Marquez 4 Live.
|Sagmeister and the 'bullshit' around storytelling (24)|
|Ad of the Week: Citizen, Better Starts Now (4)|
|Richard Wentworth reflects on the First World War (1)|
|CR August issue: digital futures (1)|
|Ad of the week: Ikea, There's No Bed Like Home (5)|
|The Disney Universe|
|Ad of the week: Ikea, There's No Bed Like Home|
|How a Brazilian street artist and a Leeds design studio created Coke's World Cup identity|
|Designing for The Grand Budapest Hotel|