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Cardboard boxes that really help the homeless

Advertising

Posted by Gavin Lucas, 17 April 2013, 15:50    Permalink    Comments (14)

Cardboard boxes have long been associated with homelessness. However, agency Publicis London, working with charity Depaul UK, has come up with a clever way of flipping the association from a negative one to a positive one…

The idea is as simple as this: Publicis and Depaul UK have set up a new company called The Depaul Box Company which sells cardboard boxes to those moving home - with all proceeds going towards helping those with no home at all.

"In a crowded charity marketplace it's difficult to raise funds by simply asking for donations any more," says Publicis London's Andy Bird of the project. "So we created a product that helps to raise awareness for Depaul and of youth homelessness, create a sustainable income for the charity and actually be of real tangible use to people, whether moving home or as everyday storage."

The company has an online shop (screengrab below) at depaulbox.co.uk which offers very reasonably priced packs of cardboard boxes. £30 buys you a pack of 10 boxes, £40 buys you 20, and £60 will get you a pack of 30 boxes:

Here's a look at the boxes themselves which are all adorned with llustrations (drawn by the campaign's creative team) of homeless people along with moving stories about how Depaul has helped them of the streets.

Publicis has also created a set of 48 sheetst to advertise the new company:

Hopefully the market for cardboard boxes is big enough to give Depaul UK's new box company a chance to generate a worthwhile and steady income for the charity. And with a bit of luck these particular boxes won't have to be used by those who Depaul UK looks to help.

depaulbox.co.uk

Credits:

Agency Publicis London
Executive creative director Andy Bird
MD / account lead Will Arnold-Baker
Creatives Leo Bellis-Jones, Josh Norbury
Illustration Leo Bellis-Jones, Josh Norbury, and Bryan Riddle
Producer Debbie Burke
Planner Ben Worden
Project lead Anthony Harris
Photographer Mark Wesley
Head of tech David Clarke
Design director (online) Paul Sparrow
Head of digital project management Ken Blake

 

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14 Comments

lovely idea
Nick
2013-04-17 19:39:07


Beautiful idea!
Baba
2013-04-18 07:43:48


The idea for this charity is very good and is also very appealing to make the switch to using these boxes so as to help others. Business and charity collaborative ideas like this are great. There should be more collaborations like this.
Matthew Stapleford
2013-04-18 09:37:43


Credit where its due, love to see innovation and creativity in the packaging industry! What a great cause and brilliant idea.
Pete
2013-04-18 14:24:16


Could I have one for me?
Thanks
sergeji
2013-04-18 16:09:41


Fantastic idea - well done!
Kristian
2013-04-18 16:28:50


This feels like old school advertising - and it feels good.
Mark
2013-04-18 17:18:50


Such a great idea! Especially love the advertising!

http://www.katiemartindesign.com
Katie Martin
2013-04-18 17:40:03


We experience illness, we are not 'the sick', we experience poverty, we are not 'the poor', we experience homelessness, we are NOT 'the homeless'.

Kindly pass on to your communications people.
George Parolalista
2013-04-18 17:53:27


Its great and a start.
Cheesy
2013-04-18 20:16:08


What a lovely idea!
Leanne
2013-04-19 00:03:58


This way up - I like! Nice concept
christey joh
2013-04-19 01:28:18


Good idea, like the branding
James McK
2013-04-20 11:37:08


Social responsibility with design... ethical.
bluepigcreative
2013-04-25 11:04:29


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