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Gin and geometry

Graphic Design, Type / Typography

Posted by Creative Review, 25 April 2013, 10:13    Permalink    Comments (11)

United Creatives have produced a rather beautiful label for Dodd's Gin, inspired by trigonometry, geometry and engineering diagrams

Dodd's Gin is a new, 'boutique' brand from The London Distillery Company and is sold through at Fortnum & Mason (price, £37.50). The label, United say, "pays tribute to Ralph Dodd, an 18th century born engineer and entrepreneur [who founded the London Distillery Company]. As well as looking at trigonometry, geometry and engineering diagrams from Dodd's time, we created a label that has genuine British feel for a genuine British spirit."


The studio worked with letterpress printers Blush Publishing on the job which is printed in three colours. Each label is numbered before being applied to the bottles by hand  – the labels were kiss-cut to make that process easier.

The job on press at Blush Publishing


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Really Beautiful design, great to see letterpress used like this.
2013-04-25 13:04:41

They are lovely. Well done.
They applied the labels by hand?
david janes
2013-04-25 14:54:37

these are beautiful!
2013-04-25 15:41:54

The favourite tipple of masons everywhere.
2013-04-25 15:45:29

Hey David, we hand apply and number each label. Thanks for the mention guys!
Darren Rook
2013-04-25 16:46:24

Now I will drink the gin...and save the bottle. Great look!
2013-04-25 21:20:05

@Darren: this looks to be an excellent project, which would require an excellent client (kudos). I wonder could you tell us a little about the creative process from your point of view? Did you have reservations regarding the cost of letterpress for instance?
2013-04-26 00:53:59

Pure Ginometry
2013-04-26 16:00:41

Pure Ginometry
2013-04-26 16:24:25

It's certainly got that 1800s, industrial revolution feel, yet looks suitably modern for 2013!
2013-10-22 17:03:17

My son who is a graphic designer bought me a bottle of this delicious gin for Christmas. I tried to soak the label off to use on one of my craft projects but sadly it just sort of disintegrated! Very upset as it is rather impressive.
2015-01-12 18:21:47

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