Microsoft has launched one of the UK’s biggest train station takeovers as part of a new campaign for Microsoft Office 365, monopolising a vast scale of advertising locations at stations across the UK.
Created by Wunderman, the advertising campaign rolled out across London’s Euston, St Pancras, Paddington and Canary Wharf, as well as Glasgow, Edinburgh and Manchester train stations.
The ‘Work From Here’ campaign incorporates a wide range of media, including every digital display in the stations, benches with built-in Wi-Fi, paper cups, sandwich bags, traditional outdoor and placements on ticket gates, and train tables.
The work involves more than 300 bespoke executions, all tailored to suit a particularly media placement. The central creative idea includes simple graphic communications that demonstrate the ability to work on the go with Microsoft Office 365 from any location. The copy humorously references local vernacular and landmarks, punning on well-known expressions and turns of phrases.
Work From Here is also due to roll out internationall, following the UK launch.
Two of the backlit poster designs
Design for 48 sheet poster
Set of 4 sheet posters
Banners at Paddinton Station
The campaign for the first time uses train table as an advertising medium
The April print issue of CR presents the work of three young animators and animation teams to watch. Plus, we go in search of illustrator John Hanna, test out the claims of a new app to have uncovered the secrets of viral ad success and see how visual communications can both help keep us safe and help us recover in hospital
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