Adidas celebrates Tendulkar with cricket for the masses
Adidas has rolled out a simple activation campaign to celebrate the 40th birthday of Sachin Tendulkar - and its ongoing relationship with the Indian cricket legend.
In a campaign created by TBWA India, the sports brand turned Mumbai's urban landscapes, which often host impromptu cricket matches by the city's youngers, into more recognisable cricket pitches - "a little gift for the city that gave us Sachin", as the campaign states. It plastered hundreds of its 'Wall Cricket' posters, transparent films featuring wooden cricket stumps, across the city - on walls, garage doors, cement bags, oil drums and parked cars.
Cricket fanatics are usually quite good at improvising stumps, but the posters add a nice touch, and seem to have gone down well with the city's aspiring Sachins, going by the accompanying YouTube video (see below).
Chief Creative Officer: Parixit Bhattacharya
Creative Director: Parixit Bhattacharya, Rahul Ghosh, Rishi Chanana
Art Director: Prashant Bhor, Rishi Chanana
Copywriter: Srividya Sankaran, Rahul Ghosh, Parixit Bhattacharya
Agency Producer: Hriday Dowerah
Director: Robby Grewal, Siva Romero Iyer
Director of Photography: Tapan Basu
Production Company: Red Ice Productions
Out now, the May 2013 issue of Creative Review is our biggest ever. Features over 100 pages of the year's best work in the Creative Review Annual 2013 (in association with iStockphoto), plus profiles on Morag Myerscough, Part of a Biggler Plan and Human After All as well as analysis, comment, reviews and opinion
You can buy Creative Review direct from us here. Better yet, subscribe, save money and have CR delivered direct to your door every month. If you subscribe before May 3, you will get the Annual issue thrown in for free. The offer also applies to anyone renewing their subscription. Details here
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.
|Shooting the cover|
|Record sleeves of the month|
|Anna Louise Parker on letter carving and engraving Richard III's coffin|
|Gradwatch: Corin Kennington|
|CR September: The Fashion issue|