CR Blog

Margaret Thatcher: the Marmite PM


Posted by Creative Review, 12 April 2013, 13:38    Permalink    Comments (20)

BBH has created a tactical ad to to promote this Saturday's Guardian coverage of the Thatcher legacy

The ad is to promote cartoonist Posy Simmond's take on Thatcher's life in the newspaper


Illustrator Lucy Wragg also came up with a similar idea, which she posted on her blog yesterday.

The similarity has caused a minor row on Twitter but BBH tell us that their team had not seen Lucy Wragg's image and that their ad was created some time before she posted her illustration. Great minds and all that...


BBH Creative Teams: Peter Reid and Carl Broadhurst, Simon Pearse and Emmanuel Saint M'Leux, Harry Orton and Robin Warman
BBH Executive Creative Director: David Kolbusz
BBH Producer: Aine Donovan
Typographer and illustrator: James Townsend


The April print issue of CR presents the work of three young animators and animation teams to watch. Plus, we go in search of illustrator John Hanna, test out the claims of a new app to have uncovered the secrets of viral ad success and see how visual communications can both help keep us safe and help us recover in hospital

Buy your copy here.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.


Cheeky Guardian, that looks like a quick rip off.
2013-04-12 17:14:00

@ Sarah
Not according to BBH - see story
CR PatrickBurgoyne
2013-04-12 17:17:02

According to Lucy's Twitter she emailed the Guardian at 7pm and the BBH ad was in the paper the next morning.

Knowing the timeframes agencies operate on I'd be rather surprised that the agency would decide to change concept at 7pm the night before to go with this, prepare the artwork for the marmite jar,print it, shoot and retouch and have it approved - all this before the paper went to press.

Of course its possible its not, but just seems really unlikely. Seems to me pretty naive to think the agency would be sitting their at 7pm without having supplied artwork - and then to go and yell about it on twitter without checking it out first seems a bit unfortunate!
2013-04-12 17:59:16

[comment deleted by moderator]
2013-04-12 18:18:00

both images are a tribute to the success of a certain advertising campaign. i'm surprised there are only two.
steve collins
2013-04-12 23:53:26

Come on. It is an obvious way to illustrate how she divides a nation.

I remember thinking that reaction to her death last week was marmite.

However am not making any IP claims! Everyone is just 'reimagineing' a huge national ad anyway!
2013-04-14 18:08:19

Great minds may think alike, but I don't get the colors. What's up with those colors?
Laura Pess
2013-04-15 07:38:13

I think it is a clever idea changing the brand name and details to suit the purpose. The ideas do seem very similar but I guess it could just be a case of great minds thinking alike. The idea is not an obvious one though so the similarity is surprising.
Matthew Stapleford
2013-04-15 09:55:20

I can take or leave Marmite.
2013-04-15 11:19:11

@Laura Pess Thatcher loved true blue suits, plus the Conservative colours are generally blue. I think the colours are perfect for this topic.
2013-04-15 12:33:07

@Laura Press - watch The Iron Lady with Meryl Streep.
Dan C
2013-04-16 08:08:20

I tweeted the same idea 48 hours before the ad appeared too.

BBH had an idea and got it out there, that's what makes it good.
2013-04-16 13:44:19

I'm not a fan or marmite!
2013-04-16 14:01:20

Who cares about who had the idea first, it's a good idea. End of.

I'm with @Ben on this one, Guardian just got it out there first.
2013-04-16 14:07:24

I'd like to see a combination of the two! Lucy's drawing is scarier than the BBH image of her, like the BBH blue band and 'contains iron' strap-line.
2013-04-16 14:25:08

Nice idea but why didn't BBH get Posy Simmonds to daw the marmite pot it's a trailer for her sketches after all? She'd have done a nicer job, I think their image looks a bit soulless. I still have the ends of a jar of 'Ma'am ite' from the diamond jubilee, now that WAS a clever idea.
alison Bates - Pingsweetie
2013-04-16 15:06:08

Very good idea ... 'Contains Iron' - Fantastic!
Chris Snowden
2013-04-17 14:23:17

It's an easy concept to come up with - "love her or hate her" immediately springs Marmite to mind. Not surprised it's appeared from many sources, I might try and make a collage of all the variations.
Mick - LifePoster
2013-04-18 09:19:23

Nice concept. Did BBH need to get permission from Marmite (Unilever) to use its branding?
2013-04-22 12:35:54

Where can I get a printed copy of this from do you know please?

2013-04-23 13:36:36

Tell us what you think

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Get the RSS Feed