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The Rubik's cube as storytelling device


Posted by Gavin Lucas, 9 April 2013, 16:16    Permalink    Comments (3)

To promote National Geographic Channel's two new series that focus on 80s culture, ad agency The Corner employed the skills of directors Hoku & Adam at Partizan and also, crucially, of the UK Rubik's Cube champion Simon Crawford...

"Sometimes the simple ideas are the best," says The Corner's Tom Ewart of the creative idea at the heart of the campaign. "Taking the ultimate 80s icon, the Rubik's Cube and using it to tell the story of ten dramatic years that changed our world has created, we hope, something relevant and compelling."

National Geographic Channel - "The 80s. The Decade That Made us" from The Corner on Vimeo.

The above ad for show The 80s. The Decade That Made Us has started airing around the world but won't be shown in the UK until 8pm on Sunday May 12 on National Geographic Channel. Here are some of the accompanying print and press ads:

Advertising agency The Corner
Creative director Tom Ewart
Creative team Tom Prendergast, Joe Stamp
Designer Rob Russell
Business director Oliver Morgan
Client National Geographic Channel
Marketing director Emanuel Madeddu
Production company Partizan
Directors Hoku & Adam
Sound design Adelphoi

The April print issue of CR presents the work of three young animators and animation teams to watch. Plus, we go in search of illustrator John Hanna, test out the claims of a new app to have uncovered the secrets of viral ad success and see how visual communications can both help keep us safe and help us recover in hospital

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2013-04-10 00:08:04

Genius, wow!
John Paul
2013-04-12 09:49:31

This is superb, really great
2013-04-15 14:19:43

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