Pantone’s Colour of the Year

2013 is coming to an end, which means its time to bid farewell to Emerald and welcome Radiant Orchid – Pantone’s colour of the year for 2014.

2013 is coming to an end, which means its time to bid farewell to Emerald and welcome Radiant Orchid – Pantone’s colour of the year for 2014.

Also known as 18-3224, the purple hue has been named the shade de rigeur for fashion, interiors and graphic design in the year ahead by Pantone, which says it has spent a year combing the world for colour influences.

While 2013’s chosen shade was a symbol of growth, renewal and prosperity, 2014 offers “a reach across the colour wheel to intrigue the eye and spark the imagination,” says Pantone. “An enchanting harmony of fushcia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm,” it adds.

For those interested in its cosmetic benefits, Pantone says the shade can be paired with lavenders, purples and pinks for an assortment of lipstick and blush options, and Radiant Orchid garments will give both men and women a rosy glow, “making all who wear it feel more healthy and energetic”. Interior designers can use it to complement olive green, teal, turquoise or yellow, or to lift neutrals such as grey and cream.

There’s good news, too, for all you creative types: Radiant Orchid offers “an invitation to innovation,” says Pantone, and encourages “expanded creativity and originality, which is increasingly valued in today’s society.” Quite.

So there you have it: the shade that Pantone says will dominate packaging, product and interior design and the catwalk for the next 12 months. Please do let us know how you’ll incorporate this energising, mind-expanding hue into your lives and in case you were wondering, here’s a list of winners since 2000.

· PANTONE 17-5641 Emerald (2013)

· PANTONE 17-1463 Tangerine Tango (2012)
· PANTONE 18-2120 Honeysuckle (2011)
· PANTONE 15-5519 Turquoise (2010)
· PANTONE 14-0848 Mimosa (2009)
· PANTONE 18-3943 Blue Iris (2008)
· PANTONE 19-1557 Chili Pepper (2007)
· PANTONE 13-1106 Sand Dollar (2006)
· PANTONE 15-5217 Blue Turquoise (2005)
· PANTONE 17-1456 Tigerlily (2004)
· PANTONE 14-4811 Aqua Sky (2003)
· PANTONE 19-1664 True Red (2002)
· PANTONE 17-2031 Fuchsia Rose (2001)
· PANTONE 15-4020 Cerulean (2000)

  • Radiant Orchid? surely this is a pigment of my imagination …? *shoots self*

  • Matt

    Is this the only colour we’re allowed to use this year?

  • Jon

    Tyler Brûlé will be delighted!

  • If they’ve spent all year “combing the world for colour influences”, then this by default is 2013’s colour.

  • Steve

    I’ve never understood this. Why do Pantone get to choose the ‘colour of the year’?

    It’s a bit like Stella Artois choosing Stella Artois as lager of the year.

  • L

    Printing pantone ref would be good ……….

  • Matthew D

    The Pantone Colour of the Year becomes more and more like astrology every year. I’m just unsure whether Pantone are serious with all the Barnum phrases that each colour ‘represents’ or if they just do it as a knowing joke?

  • I thought after the HERE event, they might go for Bastard Hogberry.

  • Radiant Orchid? It sounds slightly, you know, pretentious. Personally, I think “purple” kind of springs to mind with this one. Nice try though, Pantone.

    My colour of the year? It almost certainly has to be a kind of red. Also known as “Ravishing Splendiferousness”.

  • Joe

    I look forward to this every year. Peaked with Tangerine Tango, though.

  • Sickk promo images. BUT which bit of the image is Radiant Orchid? The overriding background colour looks more like Lucid Lilac to me.

  • Remind me who cared about last year’s colour after the first week?

  • Josh

    The rainbow: Red, orange, yellow, green, blue, purple (indigo and violet are basically both just purple).
    So there are six colours in the world, everything else is just splitting hairs.

    2014’s colour, Radient Orchid? – Purple then.
    2013’s colour, Emerald Green? So, um, Green then.
    2012’s colour, Tangerine Tango? Errr, Orange then.

    I’m going to go out on a limb and say their might be, roughly speaking, a six year cycle to Pantone’s colour of the year!