Mat Maitland creates an Electric Jungle for Kenzo
Illustrator Mat Maitland (who is also creative director at Big Active Design) has created a suitably vibrant film to promote fashion label Kenzo's Resort 2013 collection. Colourful swirling patterns and brightly coloured animal prints abound...
"I wanted the film to be an extension of my illustrative world, to bring that to life, so the jungle itself is quite surreal and otherworldly, a kind of electric parallel universe," Maitland explains in a short interview posted this morning here on kenzo.com.
"I also wanted to blend the model with the clothes as much as possible so used the Kenzo patterns as an integral part of the story, sometimes over her face and sometimes embedded into the scene," he continues.
"I imagined the story as though dreamt by a wild cat, lucid snap shots of a neon jungle world that only make sense in a dream."
Electric Jungle cedits:
Art direction Mat Maitland
Direction Smith & Read / Mat Maitland
Animation Natalia Stuyk
Production Alastair Coe at Big Active
Music Mädchen Amick by Buffalo Tide
To see more of Maitland's work, visit matmaitland.com.
CR in Print
The February issue of CR magazine features a major interview with graphic designer Ken Garland. Plus, we delve into the Heineken advertising archive, profile digital art and generative design studio Field, talk to APFEL and Linder about their collaboration on a major exhibition in Paris for the punk artist, and debate the merits of stock images versus commissioned photography. Plus, a major new book on women in graphic design, the University of California logo row and what it means for design, Paul Belford on a classic Chivas Regal ad and Jeremy Leslie on the latest trends in app design for magazines and more. Buy your copy here.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.
Insanely beautiful and gorgeously inspiring. Thanks for sharing, guys.
Normally I cant stand animal print. But here it is simply gorgeous what he did to this exploited print.
Mind...blown. Very cool stuff.
Looks great! Really nice visuals
|Sagmeister and the 'bullshit' around storytelling (24)|
|Ad of the Week: Citizen, Better Starts Now (4)|
|Richard Wentworth reflects on the First World War (1)|
|CR August issue: digital futures (1)|
|Ad of the week: Ikea, There's No Bed Like Home (5)|
|The Disney Universe|
|Ad of the week: Ikea, There's No Bed Like Home|
|How a Brazilian street artist and a Leeds design studio created Coke's World Cup identity|
|Designing for The Grand Budapest Hotel|