CR Blog

Radiance identity by Construct

Graphic Design

Posted by Creative Review, 13 February 2013, 12:04    Permalink    Comments (12)

Design agency Construct has created the brand identity, logotype, packaging, website and art direction for new 'juice cleansing' company, Radiance...

When we first clapped eyes on the smart looking bottles and the branding, we weren't sure whether we were looking at products you should drink or wash with. However, a visit to the Radiance website explains all: it turns out that Radiance juices have been formulated to be drunk and cleanse – but on the inside.

The idea is that you buy a one, three or five day course of organic, cold-pressed raw juices (with the lids of each bottle numbered to guide you through the course) that help you "detox, energise and manage weight naturally".

See more of Construct's work at

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Beautiful design but £15 for a bottle of juice?! They can't be serious...(can they?)
2013-02-13 15:31:58

Construct's website is the definition of considered. Although it errs on a slightly more traditional approach to design and branding it's a joy to look through. Everything on their site is great. In my opinion one of the best small studios around.

And all exceptionally well presented.

More please.
Lee Davies
2013-02-13 16:06:06

Radiance's profit margins must be enormous. Talk about selling a lifestyle rather than a product...
2013-02-13 17:02:48

Looks like we area about to drink creative juices with this kind of identity and honestly I am attracted the way it looks because of the color presentation and the way it was presented to the market.
GQ Design
2013-02-14 14:40:09

Great looking brand
And about the price, everybody said the same thing about Evian
2013-02-14 16:11:06

Construct are my favourite studio in london. Truly exemplary work every time (claridges — wow)
2013-02-14 16:33:53

Great looking brand
And about the price, everybody said the same thing about Evian
2013-02-15 08:23:17

It's nothing.

Bland. Polite. Non-descript. Nothing.

Construct. Love them and everything. Smarter than your average bear. Clearly good at connections on LinkedIn.

But it's all very polite isn;t it. Not very opinionated. A tad quiet. Dare I say it, forgettable.

SHow this to your mum... could she draw it, describe it, or even remember it the next day? I doubt it.

Claridges — stripes, black and white, a bit of tiffany blue — but any opinion? any idea? anything other than a surface mounted aesthetic?


Not really. It's just the path of least resistance.
2013-02-15 20:01:24

In my opinion there is an error in the 'doughnut' logo, the bottom text should be 'upside-down' so you can read it from any angle. Currently they are just repeating the name for no other reason than to fit in that shape.

Other than that fantastic work.
2013-02-16 19:02:32



Although vibrant to look at in the first instance, take the colours away I'm left with a bland and somewhat confusing, oddly tiered identity. Not sure the reasoning behind the polo mint roundel either?

Not the Construct's finest hour in my opinion. Maybe some more info on the brief or design rationale would help.

As a product there's far cheaper ways to achieve same result but you're (over) paying for the convenience. Celebs will be all over it no doubt.
2013-02-18 14:21:32

the juices are in trouble already:
2013-02-19 09:06:54

Looks a lot like a bunch of other unproven 'health' or expensive beauty products. Nice enough, but rather bland and not very memorable.
2013-02-19 09:32:24

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