Revenge Is Sweet set up Jour Blanc
As well as designing a collection of scarves adorned with their graphic illustrations, the duo also created the brand identity, packaging and website. We caught up with Piliere and Owens to find out a little more about the venture...
Creative Review: What led you to start making beautiful silk scarves?
Lee Owens: We've always been trying to apply our graphics/illustrations to diverse mediums. We started screen printing posters a couple of years ago, as well as wallpaper and a big mirror for our Pick Me Up show. We've actually been wanting to do scarves for a while as we always thought our graphic work could fit well with this medium.
CR: Tell us about the name and the approach to the identity.
Angelique Piliere: Jour Blanc means 'white day' in French. This is generally referring to a weather condition where everything is white, the horizon disappears completely and there are no reference points. It is a really strange experience in which all senses of perception are lost. We both liked the poetic meaning to that name and also the more scientific approach, which we explored through the visual identity.
Above: Screengrab from the Jour Blanc website
CR: This is, I'd imagine, an image maker's dream – to create your own product / brand. Did you get any advice before doing this or did you just decide to do it? How did you find a manufacturer to work with?
AP: Yes, it's something we're really excited about and no, we didn't get any advice about the project, we just decided to try making some beautiful scarves and see what would happen. In terms of finding a manufacturer, Lyon has been renowned for silk manufacturing for a very long time, since the 16th century, in fact. I am from Lyon so it made sense to get the scarves produced there.
CR: How many different designs are there in your debut collection?
LO: At the moment there are five scarves in the collection, but we're already thinking of new designs for a future collection.
CR: You also art directed a photographic campaign for the launch of the first collection, tell us about that.
AP: The photographer, Fred Mortagne, is a friend of ours so the shoot took place at his house in Lyon, France, the city where all the scarves are made. Funnily enough, the house used to be a silk workshop many years ago. We wanted the photographs to reflect the idea of being in a white/ foggy environment but we also wanted to be a bit abstract using the colours from the scarves to create various textures and layers.
See more at jour-blanc.com
And to see more of Revenge is Sweet's illustration work, visit breedlondon.com.
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Those are some interesting designs! For a minute I thought one of the photos are photoshopped or something. Then I realized in was the effect of the scarf covering half her body. Great post!
Really a fantastic blanc you made in. Looking so gorgeous !!
Wow Awesome collections!!!!! Do check out http://www.spinningloom.com as well.
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