Revenge Is Sweet set up Jour Blanc
As well as designing a collection of scarves adorned with their graphic illustrations, the duo also created the brand identity, packaging and website. We caught up with Piliere and Owens to find out a little more about the venture...
Creative Review: What led you to start making beautiful silk scarves?
Lee Owens: We've always been trying to apply our graphics/illustrations to diverse mediums. We started screen printing posters a couple of years ago, as well as wallpaper and a big mirror for our Pick Me Up show. We've actually been wanting to do scarves for a while as we always thought our graphic work could fit well with this medium.
CR: Tell us about the name and the approach to the identity.
Angelique Piliere: Jour Blanc means 'white day' in French. This is generally referring to a weather condition where everything is white, the horizon disappears completely and there are no reference points. It is a really strange experience in which all senses of perception are lost. We both liked the poetic meaning to that name and also the more scientific approach, which we explored through the visual identity.
Above: Screengrab from the Jour Blanc website
CR: This is, I'd imagine, an image maker's dream – to create your own product / brand. Did you get any advice before doing this or did you just decide to do it? How did you find a manufacturer to work with?
AP: Yes, it's something we're really excited about and no, we didn't get any advice about the project, we just decided to try making some beautiful scarves and see what would happen. In terms of finding a manufacturer, Lyon has been renowned for silk manufacturing for a very long time, since the 16th century, in fact. I am from Lyon so it made sense to get the scarves produced there.
CR: How many different designs are there in your debut collection?
LO: At the moment there are five scarves in the collection, but we're already thinking of new designs for a future collection.
CR: You also art directed a photographic campaign for the launch of the first collection, tell us about that.
AP: The photographer, Fred Mortagne, is a friend of ours so the shoot took place at his house in Lyon, France, the city where all the scarves are made. Funnily enough, the house used to be a silk workshop many years ago. We wanted the photographs to reflect the idea of being in a white/ foggy environment but we also wanted to be a bit abstract using the colours from the scarves to create various textures and layers.
See more at jour-blanc.com
And to see more of Revenge is Sweet's illustration work, visit breedlondon.com.
CR in print
The March issue of CR magazine celebrates 150 years of the London Underground. In it we introduce a new book by Mark Ovenden, which is the first study of all aspects of the tube's design evolution; we ask Harry Beck authority, Ken Garland, what he makes of a new tube map concept by Mark Noad; we investigate the enduring appeal of Edward Johnston's eponymous typeface; Michael Evamy reports on the design story of world-famous roundel; we look at the London Transport Museum's new exhibition of 150 key posters from its archive; we explore the rich history of platform art, and also the Underground's communications and advertising, past and present. Plus, we talk to London Transport Museum's head of trading about TfL's approach to brand licensing and merchandising. In Crit, Rick Poynor reviews Branding Terror, a book about terrorist logos, while Paul Belford looks at how a 1980 ad managed to do away with everything bar a product demo. Finally, Daniel Benneworth-Grey reflects on the merits on working home alone. Buy your copy here.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.
Those are some interesting designs! For a minute I thought one of the photos are photoshopped or something. Then I realized in was the effect of the scarf covering half her body. Great post!
Really a fantastic blanc you made in. Looking so gorgeous !!
Wow Awesome collections!!!!! Do check out http://www.spinningloom.com as well.
|Great Brazuca! (12)|
|Agency makes good making-of film shock (16)|
|British classic cars on new stamps (8)|
|A novel tribute to Eric Gill (7)|
|KFC wants us to unite at Christmas (9)|
|Behind the scenes on the John Lewis Christmas ad|
|A novel tribute to Eric Gill|
|New Nike Football spot from W+K São Paulo|
|New film from the National Ballet of Canada|
|A Better A&E|