CR Blog

150 years of tube passengers

Advertising, Digital

Posted by Creative Review, 7 February 2013, 12:43    Permalink    Comments (7)

As part of the celebrations of the tube's 150th anniversary, TfL is using the moving image poster sites on its escalators to put today's travellers face to face with their forebears through the ages

We're currently working on a special issue of CR all about the London Underground and the visual communications work it has engendered over the past 150 years. One of our pieces will look at how Transport for London and its ad agency M&C Saatchi promote the network today.

As part of the 150th celebrations, TfL is running a campaign on escalators featuring a selection of tube travellers from years gone by.
















 

We're not big fans of these moving image poster sites by and large – mostly the campaigns which have run on them so far have been gimmicky and annoying. But this has to be the best use of the medium we have seen. Maybe the punk should be sticking two fingers up though?

 

Agency: M&C Saatchi. Photography: David Stewart

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7 Comments

Time. Travel.
Brilliant.
Shireen
2013-02-07 13:06:10


Great use of the medium, and a lovely marriage of past, present and future. Especially love the colour treatments of each character. Their gestures are subtle, but strong enough to bring them to life. Bringing them all together for the printed poster is brilliant – a really well executed piece of design.

Anyone spot the typo in the film?...
Andy Columbine
2013-02-07 13:09:53


Out of interest - did they have escalators 150 years ago?
Mark
2013-02-07 17:20:00


out of 10 figures, 6 are from the middle decades of the 20th century. if we take the first figure as being from the 1860s, the sepia woman appears to be from c. 1920 - a gap of maybe half a century. where are the figures from, say, the 1880s or 1890s? and one guy to represent the thirty years since 1980? they seem to have gone for some easy pop-cultural cliches which actually reduce the viewer's sense of the 150 years timespan.
steve collins
2013-02-08 00:14:41


yes
Joe Baglow
2013-02-08 09:53:11


well at least the Goths are behind the B-Boys, if they still exist.
Max
2013-02-08 11:48:16


flawlessly British. great stuff
Felipe
2013-02-08 12:56:31


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