150 years of tube passengers
As part of the celebrations of the tube's 150th anniversary, TfL is using the moving image poster sites on its escalators to put today's travellers face to face with their forebears through the ages
We're currently working on a special issue of CR all about the London Underground and the visual communications work it has engendered over the past 150 years. One of our pieces will look at how Transport for London and its ad agency M&C Saatchi promote the network today.
As part of the 150th celebrations, TfL is running a campaign on escalators featuring a selection of tube travellers from years gone by.
We're not big fans of these moving image poster sites by and large – mostly the campaigns which have run on them so far have been gimmicky and annoying. But this has to be the best use of the medium we have seen. Maybe the punk should be sticking two fingers up though?
Agency: M&C Saatchi. Photography: David Stewart
CR in Print
The February issue of CR magazine features a major interview with graphic designer Ken Garland. Plus, we delve into the Heineken advertising archive, profile digital art and generative design studio Field, talk to APFEL and Linder about their collaboration on a major exhibition in Paris for the punk artist, and debate the merits of stock images versus commissioned photography. Plus, a major new book on women in graphic design, the University of California logo row and what it means for design, Paul Belford on a classic Chivas Regal ad and Jeremy Leslie on the latest trends in app design for magazines and more. Buy your copy here.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.
Great use of the medium, and a lovely marriage of past, present and future. Especially love the colour treatments of each character. Their gestures are subtle, but strong enough to bring them to life. Bringing them all together for the printed poster is brilliant – a really well executed piece of design.
Anyone spot the typo in the film?...
Out of interest - did they have escalators 150 years ago?
out of 10 figures, 6 are from the middle decades of the 20th century. if we take the first figure as being from the 1860s, the sepia woman appears to be from c. 1920 - a gap of maybe half a century. where are the figures from, say, the 1880s or 1890s? and one guy to represent the thirty years since 1980? they seem to have gone for some easy pop-cultural cliches which actually reduce the viewer's sense of the 150 years timespan.
well at least the Goths are behind the B-Boys, if they still exist.
flawlessly British. great stuff
|Confusion at Cannes (2)|
|A6 Notebook (5)|
|Provocative ad campaign to raise awareness of US hunger (3)|
|Further thoughts on a flag for the 'former' United Kingdom (9)|
|Because the internet: MTV launches GIF and meme-inspired visual identity (17)|