CR Blog

Becoming a part of art

Advertising, Photography

Posted by Creative Review, 30 January 2013, 10:20    Permalink    Comments (4)

Look a little closer at the image above – does the face of this bearded hipster cyclist look familiar? It might be if you are a regular visitor to the Manchester Art Gallery

An ad campaign for the Manchester Art Gallery from agency BJL Group and shot by photographer Alex Telfer superimposes faces from some of the gallery's paintings onto contemporary figures. The image above features James Collinson's A Son of the Soil

 

This café-goer is actually factory owner James Curtis, as painted by Sir James Lawrence

 

And the face of this young lady idly texting a friend is from Bower Meadow by Dante Gabriel Rosetti

 

Yes, as someone has pointed out to us on Facebook, artist Dorothee Golz has done something similar, but this remains a well-crafted and clever campaign

 

 

Credits
Photographer: Alex Telfer
Art Director: Tom Richards
Copywriter: Pete Bastiman
Ad agency: BJL Group

 

 

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4 Comments

Before seeing these i'd probably have dismissed out of hand the idea of bastardising original paintings, but works beautifully. Really emotive.

Excellent.
Jack Daly
2013-01-30 11:00:53


damm fine work, lovely idea.
badger
2013-01-31 12:16:31


The use of montage, particularly in art, is an old idea. But at least they tried.
Tofurky
2013-01-31 13:42:38


Become part work is really funny and seriously interesting.
What was trigger of its inspiration?
Never-seen that.
Miri
2013-03-12 15:53:11


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