CR Blog

Becoming a part of art

Advertising, Photography

Posted by Creative Review, 30 January 2013, 10:20    Permalink    Comments (4)

Look a little closer at the image above – does the face of this bearded hipster cyclist look familiar? It might be if you are a regular visitor to the Manchester Art Gallery

An ad campaign for the Manchester Art Gallery from agency BJL Group and shot by photographer Alex Telfer superimposes faces from some of the gallery's paintings onto contemporary figures. The image above features James Collinson's A Son of the Soil


This café-goer is actually factory owner James Curtis, as painted by Sir James Lawrence


And the face of this young lady idly texting a friend is from Bower Meadow by Dante Gabriel Rosetti


Yes, as someone has pointed out to us on Facebook, artist Dorothee Golz has done something similar, but this remains a well-crafted and clever campaign



Photographer: Alex Telfer
Art Director: Tom Richards
Copywriter: Pete Bastiman
Ad agency: BJL Group



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Before seeing these i'd probably have dismissed out of hand the idea of bastardising original paintings, but works beautifully. Really emotive.

Jack Daly
2013-01-30 11:00:53

damm fine work, lovely idea.
2013-01-31 12:16:31

The use of montage, particularly in art, is an old idea. But at least they tried.
2013-01-31 13:42:38

Become part work is really funny and seriously interesting.
What was trigger of its inspiration?
Never-seen that.
2013-03-12 15:53:11

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