Becoming a part of art
Look a little closer at the image above – does the face of this bearded hipster cyclist look familiar? It might be if you are a regular visitor to the Manchester Art Gallery
An ad campaign for the Manchester Art Gallery from agency BJL Group and shot by photographer Alex Telfer superimposes faces from some of the gallery's paintings onto contemporary figures. The image above features James Collinson's A Son of the Soil
This café-goer is actually factory owner James Curtis, as painted by Sir James Lawrence
And the face of this young lady idly texting a friend is from Bower Meadow by Dante Gabriel Rosetti
Yes, as someone has pointed out to us on Facebook, artist Dorothee Golz has done something similar, but this remains a well-crafted and clever campaign
Photographer: Alex Telfer
Art Director: Tom Richards
Copywriter: Pete Bastiman
Ad agency: BJL Group
CR in Print
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Before seeing these i'd probably have dismissed out of hand the idea of bastardising original paintings, but works beautifully. Really emotive.
damm fine work, lovely idea.
The use of montage, particularly in art, is an old idea. But at least they tried.
Become part work is really funny and seriously interesting.
What was trigger of its inspiration?
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